Everyday VOpreneur with Marc Scott

New Year, New Marketing: Strategies to Kick Off 2025

Looking for some fun, unique and easy ways to market your voice over business while playing off the theme of New Year's?
In this episode I share several creative and practical marketing strategies you can lean into to stay top-of-mind with your clients and prospects.
For even more New Year's marketing ideas ideas visit https://www.vopreneur.com/newyearsguide for a free guide.
CONNECT WITH MARC SCOTT
Marc Scott Website - https://marcscottvoiceover.com
Marc Scott on Instagram - https://instagram.com/marcscott
Marc Scott on Facebook - https://facebook.com/marcscottvoiceover
Marc Scott on YouTube - https://youtube.com/@marcscottvo
Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
It's not too late to send a New Year's email.
Sending a New Year's message can help reconnect with clients.
Offering planning calls can engage both clients and prospects.
Raising rates can be communicated with goodwill by offering lower rates for early bookings.
Refreshing testimonials can enhance your marketing efforts.
Creating a 'Best Of' campaign can showcase your past work.
Social media posts should be tailored for each platform.
Pitching fresh starts can inspire clients to update their projects.
Providing value in marketing campaigns strengthens client relationships.

Try These Christmas Marketing Ideas

The Christmas holiday season presents countless opportunities for creating content and marketing campaigns that can both showcase your skill and talent as a voice actor and get you in front of your audience of leads, prospects and clients.
In this episode, I share several different low cost / no cost ideas you can implement easily, both on your own, or with clients and colleagues you might want to parntner with.
For even more ideas visit https://vopreneur.com/12tipsofchristmas for a free PDF download.
CONNECT WITH MARC SCOTT
Marc Scott Website - https://marcscottvoiceover.com
Marc Scott on Instagram - https://instagram.com/marcscott
Marc Scott on Facebook - https://facebook.com/marcscottvoiceover
Marc Scott on YouTube - https://youtube.com/@marcscottvo
Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Engage with your community through local initiatives.
Create fun and engaging content to showcase your skills.
Utilize social media to share your holiday-themed projects.
Consider collaborating with local businesses for mutual benefit.
Explore the potential of audio dramas for creative storytelling.
Encourage audience participation through challenges and contests.
Focus on building relationships rather than just selling services.

Opening Up a New Income Stream with UGC with Kelley and Cam Buttrick

UGC (User Generated Content) is, for many voice actors, a misunderstood concept and also a potentially missed revenue stream for their business.
In this episode I speak with Kelley and Cam Buttrick, both of whom are running thriving UGC businesses and are more than willing to share the ins and outs of this opportunity.
To make it even more interesting and insightful, Kelley is offering her take as a Gex X and Cam shares her perspective as a Gen Z.
The end result, a fun and informative interview offering up plenty of actionable, practical tips and strategies for adding UGC into your list of services offered.
CONNECT WITH KELLEY BUTTRICK
Kelley Buttrick Website - https://kbvoiceovers.comKB Creates Website - https://kbcreatescontent.com
Kelley Buttrick on Instagram - https://instagram.com/kbvoiceoversKelley Buttrick on Facebook - https://facebook.com/kelley.buttrick
 
CONNECT WITH CAM BUTTRICK
Cam Buttrick on TikTok - https://www.tiktok.com/@goodtimesandfaketanlines
 
Marc Scott on Instagram - https://instagram.com/marcscottVOpreneur® on YouTube - https://youtube.com/@vopreneur
 
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://calendly.com/marcscott/free15min
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
KEY TAKEAWAYS
Authenticity is key in building trust with audiences.
Understanding your audience is crucial for effective marketing.
UGC offers new opportunities for voice actors.
Generational perspectives influence marketing strategies.
Finding UGC opportunities often involves pitching to brands directly.
Networking and connections play a crucial role in securing UGC work.
Pitches should clearly outline what you want and what you offer.
Understanding the target audience is key in content creation.
Rates for UGC can vary widely; negotiation is often necessary.
Storytelling is central to effective UGC.

Gear Recommendations for Your Santa List with George the Tech

What would you like to put on your Wish List for Santa Claus? Maybe a new microphone? A new interface? Some other voice over studio upgrade?
George the Tech has plenty of ideas for you if you're trying to decide what you'd like to ask for this holiday season.
He offers up suggestions for mics, interfaces, software and plugins, and he even had one suggestion I had never thought about before but now I know I want to ask for!
Wanna grab some of these recommendations? Visit https://www.amazon.com/shop/vopreneurbymarcscott/list/GLXE7EJYG4IO?ref_=cm_sw_r_cp_ud_aipsflist_XGEW39D3AXJVSNW4ESPT
CONNECT WITH MARC SCOTT
George the Tech Website - georgethe.tech/ms
George the Tech on Instagram - https://instagram.com/georgethetech
George the Tech on Facebook - http://www.facebook.com/georgethetech
George the Tech on YouTube - http://youtube.com/c/GeorgeTheTech
George the Tech on LinkedIn - https://www.linkedin.com/in/georgethetechPro Audio Suite Podcast - https://www.theproaudiosuite.com
 
Marc Scott on Instagram - https://instagram.com/marcscottVOpreneur® on YouTube - https://youtube.com/@vopreneur
 
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Black Friday deals can significantly benefit studio upgrades.
Affordable microphones can perform well in professional settings.
Be cautious of counterfeit products in the market.
AI technology is revolutionizing audio production tools.
Tech splurges can enhance studio setups but should be researched.
Sound Check service helps evaluate audio quality and processing.
Investing in quality tools can save time and improve results.

Forget the Haters; Stay Authentic on Social Media

One of the big reasons why voice actors don't use social media is because of criticism from total strangers. Someone either shares something, or drops a comment, and you immediately second guess everything you're doing on social media, or assume you're doing it all wrong.
We're giving too much power to these total strangers.
In this episode, I talk about the importance of remembering who your audience is, tailoring your content to that audience, remaining authentically you, and ignoring the haters, who are probably going to hate, no matter what you do!
Let this episode serve as a reminder that success isn’t about pleasing everyone, but about building genuine connections with the people who matter.
CONNECT WITH MARC SCOTT
Marc Scott Website - https://marcscottvoiceover.com
Marc Scott on Instagram - https://instagram.com/marcscott
Marc Scott on Facebook - https://facebook.com/marcscottvoiceover
Marc Scott on YouTube - https://youtube.com/@marcscottvo
Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
There is no product or service with 100% customer satisfaction.
Negative interactions on social media are inevitable.
Understanding your audience is crucial for effective communication.
Adding value through content is essential for engagement.
Authenticity is key in social media marketing.
Don't let negativity from strangers derail your efforts.
Data-driven decisions are more important than opinions.
Embrace your uniqueness and connect with your audience.

How to Automate Email Follow-Ups with Nimble Sequences

Success is in the follow-up. This is something you've probably heard me say a thousand times.
But now, thanks to Nimble, I've got a new way to automate those follow-ups making them even easier to do, and all but guaranteeing they actually get sent.
Using a new feature called Sequences, automating your follow-up strategy is going to change the way you do your email marketing.
In this episode, I explain how it works and how I'm using it.
Sign up for a Nimble Trial at https://nimble.com/marcscottvo
CONNECT WITH MARC SCOTT
Marc Scott Website - https://marcscottvoiceover.com
Marc Scott on Instagram - https://instagram.com/marcscott
Marc Scott on Facebook - https://facebook.com/marcscottvoiceover
Marc Scott on YouTube - https://youtube.com/@marcscottvo
Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Follow-ups are essential for maintaining client relationships.
Providing value in follow-ups can enhance engagement.
Automating follow-ups can save time and increase efficiency.
Nimble's Sequences feature allows for automated email follow-ups.
Consistent follow-ups can lead to more work opportunities.
Many people need multiple contacts before making a decision.
Follow-ups can help reclaim missed opportunities.
Success in voice acting often hinges on effective follow-up strategies.

From Dream to Disney with Sarah Kramer

Odds are, if you're working as a voice actor, you've got at least one dream you're working towards in the industry. Maybe it's landing a specific client. Booking a certain type of job. Or finding success in a particular genre of the industry.
For Sarah Kramer, the goal has been the same for years. She wanted to work in animation and more specifically, she wanted to work on a Star Wars project.
That dream became a reality when she landed a role on Star Wars; Young Jedi Adventures.
In this episode, Sarah shares her story of how she made it possible, despite many odds being stacked against her. 
Persistence, Patience, Perseverance, and maybe channeling the power of The Force. ;)
CONNECT WITH SARAH KRAMER
Sarah Kramer Website - https://sarahkramervoiceovers.com
Sarah Kramer on Instagram - https://www.instagram.com/sarahkrameractor
Sarah Kramer on Facebook - https://www.facebook.com/SarahKramerVoiceOvers
Sarah Kramer on LinkedIn - https://www.linkedin.com/in/sarahkrameractor
 
Young Jedi Adventures -  Watch on DIsneyPlus
 
Marc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Taking strategic, consistent action is the secret to success.
Training is essential for growth in voice over.
Stepping out of the comfort zone is necessary for progress.
Creating unique marketing tools can set you apart.
Perseverance is key in the voice over journey.
Mentorship can significantly impact your career growth.
Don't compare your journey to others; everyone has a unique path.
Follow up is essential after auditions and networking opportunities.
It's important to find your niche and pursue it passionately.
The journey to success is often a marathon, not a sprint.
Celebrate your achievements, no matter how small.

Thinking and Running Your Business like a CEO with Danielle Famble

Making a decision to pursue a career in voice acting means also making a decision to start a small business and pursue a life of entrepreneurship. 
If you're going to run a business, you need think like a business owner. That's what the entire concept of VOpreneur is all about. Voice Actor + Entrepreneur = VOpreneur
Danielle Famble has built a name for herself within the industry not only for her impressive career and credits, but for encouraging voice actors to (and teaching them how to) approach voice over with a CEO Mindset.
In this episode, Marc and Danielle dive deep into business, money, and the mindset that will lead you to success.
CONNECT WITH DANIELLE FAMBLE
Danielle Famble Website - https://daniellefamble.com
Danielle Famble on Instagram - https://www.instagram.com/daniellefambleDanielle Famble on LinkedIn - https://www.linkedin.com/in/daniellefamble
 
Marc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
A CEO mindset is crucial for voice actors to thrive.
Entrepreneurial roots can provide a strong foundation for success.
The art of the pivot is essential in business.
Delegating tasks can lead to business growth and efficiency.
A positive relationship with money can enhance business performance.
Understanding your relationship with money is crucial.
Investing in your business should be strategic, not impulsive.
Success can be defined in various ways beyond financial metrics.
Mentorship can significantly accelerate your growth and learning.
Recognizing personal achievements is essential for self-acknowledgment.
Continuous learning from others can enhance your business acumen.

Is This a Glimpse at the Future of Voice Over with Erin Culpepper

Can A.I. and Human voice actors work together? Is there a path forward where they coexist in the space? I guess only time will truly answer that question, but for now, we can look at what's happening in the real world.
The vast majority of VO is still human. Yay!
Some VO is being taken over by A.I. Boo!
But what if there's a new form of VO being created that's a collaborative effort between humans and A.I.? Well that's interesting!
In this episode, Erin Culpepper shares her story of working on a groundbreaking toy project. A toy that could become one of the hottest toys of the holiday season (in my opinion). And it's, perhaps, a case study in how human voice actors and A.I. might work together.
Listen with an open mind. I think there's lessons for us all to learn.
Order your Poe the AI Story Bear - https://amzn.to/4gXiQ6E
CONNECT WITH ERIN CULPEPPER
Erin Culpepper Website - https://www.erinculpepper.comErin Culpepper on Instagram - https://www.instagram.com/erinculpeppervoErin Culpepper on LinkedIn - https://www.linkedin.com/in/erin-culpepper-vo
 
Marc Scott on Instagram - https://instagram.com/marcscott
MENTIONED IN THIS EPISODE
Protecting Your Money Maker; Vocal Warmups with Shana Pennington-Baird https://www.vopreneur.com/blog/250
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Balancing a day job and voice acting requires discipline and commitment.
Outsourcing tasks can free up time for voice acting.
Working with reputable clients enhances credibility in the industry.
Negotiating contracts is crucial for voice actors in the age of AI.
Control, consent, and compensation are key factors in AI voice work.
The future of voice acting may involve collaboration with AI.

The Evolution of Voice Over with Kay Bess

There are many different ways to approach a career in voice over and in this episode, Kay Bess and Marc Scott discuss that and more.
Kay and Marc came at voice over from two different places and in two different ways and both were able to find success.
Together they talk about the evolution of the industry, how to stay relevant over time, how entrepreneurship has changed the game and it takes to succeed today and beyond.
CONNECT WITH KAY BESS
Kay Bess Website - https://kaybess.comTrust and Be Brave Coaching - https://trustandbebrave.comKay Bess on Instagram - https://instagram.com/kaybessTrust and Be Brave on Facebook - facebook.com/groups/trustandbebrave
 
Marc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Voice over work has evolved significantly with the rise of online casting.
Entrepreneurship is crucial for voice actors to thrive in the industry.
Marketing is often viewed negatively, but it can be reframed as offering value.
Persistence in marketing is key; relationships take time to build.
Coaching should set realistic expectations for voice actors.
Complacency can kill a voice over career; continuous learning is essential.
The audition process requires resilience and a love for the craft.
Daily routines should focus on nurturing existing relationships and finding new leads.
Technology, like CRM systems, can greatly enhance business management.