How to Make AI Recommend YOU as a Voice Actor

Did you know that roughly 50% of consumers are now using AI-powered search? And that number is only going up?

In this Summer Series episode of the VOpreneur Podcast, voice actor Cody Rock asks the question that every voice actor with a website needs to hear right now: what is the difference between SEO and GEO, and how can voice actors use both to get in front of more buyers?

Marc Scott breaks down the shift from search engine optimization to generative engine optimization - what it means, why it matters, and what he's actually doing on his own website right now to take advantage of it.

Inside this episode:

• The key difference between SEO and GEO - and why the shift from keywords to context changes everything about how you build your website
• Why the top third of every Google search results page is now an AI summary - and what that means for your old SEO strategy
• How Marc built 50 to 60 new pages on his website using AI - and how Claude Cowork now does it automatically without him ever touching WordPress
• The "questions your clients ask" strategy - the simplest starting point for any voice actor who wants to show up in AI search
• Why GEO is a genuine ground-floor opportunity right now - everyone is starting at square one, and the voice actors who move early will have a real advantage
• How to use AI to analyze your Google Analytics and Search Console data and tell you whether your strategy is actually working
• Why fresh, contextual content matters more than ever - and what that means for the one-page VO website that most voice actors are still running

Whether you're an SEO veteran or you've never thought about search strategy a day in your career, this episode gives you a clear, practical framework for making sure AI recommends you when buyers come looking.

🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode.

CONNECT WITH CODY ROCK

🖱️ Cody Rock Website - https://codyrockvoiceover.com
🖱️ Cody Rock LinkedIn - https://www.linkedin.com/in/codyrockvo
🖱️ Cody Rock YouTube - https://www.youtube.com/@CodyRockVoiceActor
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO
🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

RESOURCES FOR VOICE ACTORS

* VOpreneur®
➡️ Visit https://vopreneur.com

* Get an instant $25 credit when you sign up for VoiceZam
➡️ Visit https://voicezam.com/marcscott

* For voice over services:
➡️ Visit https://marcscottvoiceover.com

* Join the VOpreneur Facebook Group
➡️ Visit https://facebook.com/groups/vopreneur

Book a free 15-minute consultation: https://vopreneur.com/free15min

00:00 Summer Series intro
00:15 Cody's question - SEO vs GEO for voice actors
00:35 Why GEO matters even if you're skeptical of AI
01:00 The barbecue story - how AI search actually works
02:58 We're not just building websites for Google anymore
04:11 SEO is keywords, GEO is context - the critical difference
06:33 What questions would buyers type into ChatGPT?
08:33 Genre-specific pages - promo, imaging, automotive and beyond
10:12 How Marc built 50 to 60 new web pages using AI
12:36 How to find the right questions to optimize for
13:45 Video content and schema text for LLMs
16:10 Using AI to fight back - 50% of consumers use AI search now
17:30 GEO is a ground-floor opportunity - everyone starting equal
18:54 Can you afford to miss 50% of your potential audience?
19:22 Using AI to build and continuously test your GEO strategy
22:00 Is there a GEO metric like domain authority?
24:26 Where to start - answer the questions your clients ask
25:30 Building authority around a specific genre
26:38 SEO and GEO go together - it's not either/or