Thursday Jun 20, 2024
RIP Generic Marketing
If your marketing strategy in has been to write generic messages and blitz them to as many leads as possible, your world is about to get blown up!
Coaches are still teaching voice actors this method for growing their businesses. It's never worked great, and it's about to become even less effective courtesy of new AI tools that will change the game.
This is going to bring about the Death of Generic Marketing and you're not going to want to get left behind.
CONNECT WITH MARC SCOTT
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to Testimonials
Visit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZam
Visit https://voicezam.com/marcscott
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Visit https://marcscottvoiceover.com
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EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!
Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!
Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!
Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
- AI will revolutionize email marketing by prioritizing personalized and valuable content over generic messages.
- Voice actors need to tailor their marketing messages to specific audiences and focus on adding value rather than just selling voice over services.
- The era of generic marketing messages is coming to an end, and voice actors need to start implementing personalized and value-driven marketing strategies.