Thursday Apr 17, 2025
Surviving Slowdowns: Smart VO Strategies for Tough Times
Fear. Stress. Anxiety. All things voice actors are feeling right now in the midst of tariffs, trade wars and growing economic uncertainty.
In this episode, I share some of the strategies I'm leaning into right now to keep my voice over business resilient, proactive and profitable, no matter what's going on "out there."
You’ll hear actionable strategies on how to optimize your marketing, stay connected with clients, avoid social media pitfalls, and focus on what you can control. If you’re feeling overwhelmed, this episode is your calm in the chaos.
Also Listen to Trends, Tariffs and Trade Wars with J. Michael Collins - https://youtu.be/n1kpyB2e4nI
CONNECT WITH MARC SCOTT
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook
Visit https://voiceovermarketingplaybook.com
* Free Guide: 10 Common Marketing Mistakes
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* Get an instant $25 credit when you sign up for VoiceZam
Visit https://voicezam.com/marcscott
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Visit https://marcscottvoiceover.com
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EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!
Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!
Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!
Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
- Maintaining communication with clients is crucial during economic downturns.
- Social media should be used to share positive and valuable content.
- Focus on strategic targeting of opportunities in less impacted sectors.
- Marketing budgets may be slashed, but costs for advertising may decrease as well.
- Regularly audit online profiles and marketing materials to ensure they are current.
- Focusing on what you can control helps reduce stress and anxiety.
- Engage with positive influences and take breaks from negative news.
- Utilize downtime to address small tasks that can improve business perception.
- Your mindset is essential; keep it fueled and clean.