Voice Actor Niches How to Narrow Down & Find Your Sweet Spot

Where does my voice fit? How can I niche down?

That's the question Patricia Brayley has for Marc Scott in this Summer Series episode of the podcast.

Patricia wanted to dig into choosing the perfect voiceover niche—from wellness and luxury to e‑learning and leadership training. I offer up a bunch of helpful tips and advice—plus practical steps like:

• Brainstorming without limits 🧠

• Leveraging existing skills and past experience

• Positioning yourself with credibility for high‑end brands

• Balancing niche outreach with steady corporate work

Whether you’re a new or seasoned voice actor, this episode gives you actionable clarity on niching so marketing becomes exciting instead of overwhelming.

Learn how to use your passions and strengths to stand out—and actually enjoy your niche marketing journey. 

CONNECT WITH PATRICIA BRAYLEY

🖱️ Patricia Brayley Website - https://lightfromwithinvo.com
🖱️ Patricia Brayley on Instagram - https://instagram.com/voiceoverpatricia

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

RESOURCES FOR VOICE ACTORS

* Voice Over Marketing Playbook
➡️ Visit https://voiceovermarketingplaybook.com

* Free Guide: 10 Common Marketing Mistakes
➡️ Visit https://vopreneur.com/10mistakes

* Get an instant $25 credit when you sign up for VoiceZam
➡️ Visit https://voicezam.com/marcscott

* For voice over services:
➡️ Visit https://marcscottvoiceover.com

* Want VOpreneur Swag?
➡️ Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group
➡️ Visit https://facebook.com/groups/vopreneur

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15

KEY TAKEAWAYS

✅ Narrowing down your niche is crucial for success.
✅ Consider your voice's unique value proposition
✅ Your past experiences can inform your voice over niche.
✅ Brainstorming can help identify niche opportunities.
✅ Balance niche marketing with broader client outreach.
✅ Confidence in your abilities is key when approaching big brands.