Everyday VOpreneur® with Marc Scott

How to Dominate SEO as a Voice Actor in the AI Age with Gina Scarpa

With AI results now appearing at the top of many Google searches, the voice actor who is using SEO as part of their marketing strategy is going to have to understand how the rules of the SEO game are changing.
From zero-click content to the implications of AI-generated search results, choosing the right short and long tail keywords to building your trust and authority, Gina Scarpa dishes all the tips, tricks and strategies in this wide-ranging SEO-based conversation.
Heck, we cover so much ground in this chat we ever got to talk about Robert Irvine and the amazing Restaurant Impossible TV show!
Want actionable, practical strategies for improving your websites SEO without having to be a programming genius or SEO Jedi? Gina delivers the goods!
CONNECT WITH GINA SCARPA
Gina Scarpa Website - https://ginascarpa.com
Gina Scarpa on Instagram - https://www.instagram.com/ginascarpa
Gina Scarpa on Facebook - https://www.facebook.com/voiceoversbygina
Gina Scarpa on X - https://x.com/ginascarpa
Gina Scarpa on YouTube - https://www.youtube.com/channel/UCbw8eOVVA_H0_zb4VHZlAWw
 
Marc Scott on Instagram - https://instagram.com/marcscottVOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
AI will impact voiceover and SEO significantly.
Zero click content is changing how we search online.
Google's AI, Gemini, is prioritizing direct answers.
Human-generated content is still crucial for SEO.
Building authority and trustworthiness is essential.
Keyword strategies must evolve with AI advancements.
Competitor research can inform effective SEO practices.
Voice Actors should create niche or genre specific pages.
AI tools can assist but cannot replace human creativity.
AI tools can help identify keyword gaps and improve content.
Regularly updating website content is crucial for maintaining rankings.
Google prioritizes content that answers user questions quickly.

Demos Done Right: Insights from the Demo Dream Team

A voice over demo is one of the biggest investments you'll make in your career. The right demos will get you access to incredible opportunities. The wrong demos will hold you back and prevent you from achieving your full potential as a voice actor.
In this episode, I speak with the Demo Dream Team, Michelle and Steve Sundholm, Ryan Paul James and Melissa Disney and draw from their unique skill sets and collective experience to uncover what it takes to make a stand out voice over demo.
We talk about choosing the right producer, understanding what's trending, when it's time for a refresh, showcasing your talents effectively and why you might want to reconsider self-producing your demo. All this and more!
CONNECT WITH THE DEMO DREAM TEAM
Demo Dream Team Website - https://demodreamteam.com
Demo Dream Team on Instagram - https://www.instagram.com/demodreamteamvo
Demo Dream Team on Facebook - https://www.facebook.com/demodreamteamvo
Email the Demo Dream Team - production@demodreamteam.com
 
Marc Scott on Instagram - https://instagram.com/marcscottVOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Vetting voice actors is crucial to ensure they are ready for a demo.
Demos should be aspirational, showcasing what the actor wants to do.
It's important to refresh demos when skills or industry trends change.
Personalized scripts help actors connect with their demos authentically.
The process of creating a demo should be fun and engaging for the actor.
A demo is a snapshot of an artist's progress and should reflect their current abilities.
Feedback and collaboration are key to producing a successful demo.
Investing in coaching and training is essential before creating a demo.
The demo should take listeners on a journey through different emotions and styles.
Professional production is crucial for creating a competitive demo.
Demos should sound like advertisements, not just voice over samples.
Authenticity and personality are becoming more important in voiceover work.
The trend is moving away from the disinterested, flat delivery style.
The importance of sound quality cannot be overstated in voice over production.

Hashtags Are Evolving: What You Need to Know for 2025

Are hashtags becoming obsolete?
In this episode, I dive into the shifting role of hashtags on platforms like LinkedIn, X, and Instagram.
You're going to learn how to adapt your social media strategy as platforms focus more on SEO, AI, and content quality.
Whether you’re a voice actor or any other creative professional, this episode is packed with actionable advice to keep your posts relevant and effective in 2025.
CONNECT WITH MARC SCOTT
Marc Scott Website - https://marcscottvoiceover.com
Marc Scott on Instagram - https://instagram.com/marcscott
Marc Scott on Facebook - https://facebook.com/marcscottvoiceover
Marc Scott on YouTube - https://youtube.com/@marcscottvo
Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Hashtag strategy is evolving across social media platforms.
LinkedIn is shifting focus from hashtags to AI and SEO.
Using too many hashtags can reduce post visibility.
X is moving away from hashtags, prioritizing content quality and engagement.
Instagram has banned many hashtags due to spam and abuse.
Only highly relevant hashtags should be used, ideally one to three.
Content should include relevant keywords to reach the target audience.
Adjusting strategies is necessary to maintain visibility and engagement.

New Year, New Marketing: Strategies to Kick Off 2025

Looking for some fun, unique and easy ways to market your voice over business while playing off the theme of New Year's?
In this episode I share several creative and practical marketing strategies you can lean into to stay top-of-mind with your clients and prospects.
For even more New Year's marketing ideas ideas visit https://www.vopreneur.com/newyearsguide for a free guide.
CONNECT WITH MARC SCOTT
Marc Scott Website - https://marcscottvoiceover.com
Marc Scott on Instagram - https://instagram.com/marcscott
Marc Scott on Facebook - https://facebook.com/marcscottvoiceover
Marc Scott on YouTube - https://youtube.com/@marcscottvo
Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
It's not too late to send a New Year's email.
Sending a New Year's message can help reconnect with clients.
Offering planning calls can engage both clients and prospects.
Raising rates can be communicated with goodwill by offering lower rates for early bookings.
Refreshing testimonials can enhance your marketing efforts.
Creating a 'Best Of' campaign can showcase your past work.
Social media posts should be tailored for each platform.
Pitching fresh starts can inspire clients to update their projects.
Providing value in marketing campaigns strengthens client relationships.

Try These Christmas Marketing Ideas

The Christmas holiday season presents countless opportunities for creating content and marketing campaigns that can both showcase your skill and talent as a voice actor and get you in front of your audience of leads, prospects and clients.
In this episode, I share several different low cost / no cost ideas you can implement easily, both on your own, or with clients and colleagues you might want to parntner with.
For even more ideas visit https://vopreneur.com/12tipsofchristmas for a free PDF download.
CONNECT WITH MARC SCOTT
Marc Scott Website - https://marcscottvoiceover.com
Marc Scott on Instagram - https://instagram.com/marcscott
Marc Scott on Facebook - https://facebook.com/marcscottvoiceover
Marc Scott on YouTube - https://youtube.com/@marcscottvo
Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Engage with your community through local initiatives.
Create fun and engaging content to showcase your skills.
Utilize social media to share your holiday-themed projects.
Consider collaborating with local businesses for mutual benefit.
Explore the potential of audio dramas for creative storytelling.
Encourage audience participation through challenges and contests.
Focus on building relationships rather than just selling services.

Opening Up a New Income Stream with UGC with Kelley and Cam Buttrick

UGC (User Generated Content) is, for many voice actors, a misunderstood concept and also a potentially missed revenue stream for their business.
In this episode I speak with Kelley and Cam Buttrick, both of whom are running thriving UGC businesses and are more than willing to share the ins and outs of this opportunity.
To make it even more interesting and insightful, Kelley is offering her take as a Gex X and Cam shares her perspective as a Gen Z.
The end result, a fun and informative interview offering up plenty of actionable, practical tips and strategies for adding UGC into your list of services offered.
CONNECT WITH KELLEY BUTTRICK
Kelley Buttrick Website - https://kbvoiceovers.comKB Creates Website - https://kbcreatescontent.com
Kelley Buttrick on Instagram - https://instagram.com/kbvoiceoversKelley Buttrick on Facebook - https://facebook.com/kelley.buttrick
 
CONNECT WITH CAM BUTTRICK
Cam Buttrick on TikTok - https://www.tiktok.com/@goodtimesandfaketanlines
 
Marc Scott on Instagram - https://instagram.com/marcscottVOpreneur® on YouTube - https://youtube.com/@vopreneur
 
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://calendly.com/marcscott/free15min
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
KEY TAKEAWAYS
Authenticity is key in building trust with audiences.
Understanding your audience is crucial for effective marketing.
UGC offers new opportunities for voice actors.
Generational perspectives influence marketing strategies.
Finding UGC opportunities often involves pitching to brands directly.
Networking and connections play a crucial role in securing UGC work.
Pitches should clearly outline what you want and what you offer.
Understanding the target audience is key in content creation.
Rates for UGC can vary widely; negotiation is often necessary.
Storytelling is central to effective UGC.

Gear Recommendations for Your Santa List with George the Tech

What would you like to put on your Wish List for Santa Claus? Maybe a new microphone? A new interface? Some other voice over studio upgrade?
George the Tech has plenty of ideas for you if you're trying to decide what you'd like to ask for this holiday season.
He offers up suggestions for mics, interfaces, software and plugins, and he even had one suggestion I had never thought about before but now I know I want to ask for!
Wanna grab some of these recommendations? Visit https://www.amazon.com/shop/vopreneurbymarcscott/list/GLXE7EJYG4IO?ref_=cm_sw_r_cp_ud_aipsflist_XGEW39D3AXJVSNW4ESPT
CONNECT WITH GEORGE THE TECH
George the Tech Website - georgethe.tech/ms
George the Tech on Instagram - https://instagram.com/georgethetech
George the Tech on Facebook - http://www.facebook.com/georgethetech
George the Tech on YouTube - http://youtube.com/c/GeorgeTheTech
George the Tech on LinkedIn - https://www.linkedin.com/in/georgethetechPro Audio Suite Podcast - https://www.theproaudiosuite.com
 
Marc Scott on Instagram - https://instagram.com/marcscottVOpreneur® on YouTube - https://youtube.com/@vopreneur
 
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Black Friday deals can significantly benefit studio upgrades.
Affordable microphones can perform well in professional settings.
Be cautious of counterfeit products in the market.
AI technology is revolutionizing audio production tools.
Tech splurges can enhance studio setups but should be researched.
Sound Check service helps evaluate audio quality and processing.
Investing in quality tools can save time and improve results.

Forget the Haters; Stay Authentic on Social Media

One of the big reasons why voice actors don't use social media is because of criticism from total strangers. Someone either shares something, or drops a comment, and you immediately second guess everything you're doing on social media, or assume you're doing it all wrong.
We're giving too much power to these total strangers.
In this episode, I talk about the importance of remembering who your audience is, tailoring your content to that audience, remaining authentically you, and ignoring the haters, who are probably going to hate, no matter what you do!
Let this episode serve as a reminder that success isn’t about pleasing everyone, but about building genuine connections with the people who matter.
CONNECT WITH MARC SCOTT
Marc Scott Website - https://marcscottvoiceover.com
Marc Scott on Instagram - https://instagram.com/marcscott
Marc Scott on Facebook - https://facebook.com/marcscottvoiceover
Marc Scott on YouTube - https://youtube.com/@marcscottvo
Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
There is no product or service with 100% customer satisfaction.
Negative interactions on social media are inevitable.
Understanding your audience is crucial for effective communication.
Adding value through content is essential for engagement.
Authenticity is key in social media marketing.
Don't let negativity from strangers derail your efforts.
Data-driven decisions are more important than opinions.
Embrace your uniqueness and connect with your audience.

How to Automate Email Follow-Ups with Nimble Sequences

Success is in the follow-up. This is something you've probably heard me say a thousand times.
But now, thanks to Nimble, I've got a new way to automate those follow-ups making them even easier to do, and all but guaranteeing they actually get sent.
Using a new feature called Sequences, automating your follow-up strategy is going to change the way you do your email marketing.
In this episode, I explain how it works and how I'm using it.
Sign up for a Nimble Trial at https://nimble.com/marcscottvo
CONNECT WITH MARC SCOTT
Marc Scott Website - https://marcscottvoiceover.com
Marc Scott on Instagram - https://instagram.com/marcscott
Marc Scott on Facebook - https://facebook.com/marcscottvoiceover
Marc Scott on YouTube - https://youtube.com/@marcscottvo
Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Follow-ups are essential for maintaining client relationships.
Providing value in follow-ups can enhance engagement.
Automating follow-ups can save time and increase efficiency.
Nimble's Sequences feature allows for automated email follow-ups.
Consistent follow-ups can lead to more work opportunities.
Many people need multiple contacts before making a decision.
Follow-ups can help reclaim missed opportunities.
Success in voice acting often hinges on effective follow-up strategies.

From Dream to Disney with Sarah Kramer

Odds are, if you're working as a voice actor, you've got at least one dream you're working towards in the industry. Maybe it's landing a specific client. Booking a certain type of job. Or finding success in a particular genre of the industry.
For Sarah Kramer, the goal has been the same for years. She wanted to work in animation and more specifically, she wanted to work on a Star Wars project.
That dream became a reality when she landed a role on Star Wars; Young Jedi Adventures.
In this episode, Sarah shares her story of how she made it possible, despite many odds being stacked against her. 
Persistence, Patience, Perseverance, and maybe channeling the power of The Force. ;)
CONNECT WITH SARAH KRAMER
Sarah Kramer Website - https://sarahkramervoiceovers.com
Sarah Kramer on Instagram - https://www.instagram.com/sarahkrameractor
Sarah Kramer on Facebook - https://www.facebook.com/SarahKramerVoiceOvers
Sarah Kramer on LinkedIn - https://www.linkedin.com/in/sarahkrameractor
 
Young Jedi Adventures -  Watch on DIsneyPlus
 
Marc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Taking strategic, consistent action is the secret to success.
Training is essential for growth in voice over.
Stepping out of the comfort zone is necessary for progress.
Creating unique marketing tools can set you apart.
Perseverance is key in the voice over journey.
Mentorship can significantly impact your career growth.
Don't compare your journey to others; everyone has a unique path.
Follow up is essential after auditions and networking opportunities.
It's important to find your niche and pursue it passionately.
The journey to success is often a marathon, not a sprint.
Celebrate your achievements, no matter how small.