Everyday VOpreneur with Marc Scott

Can Improv Make You a Better Voice Actor with Rebecca Haugh

Improv is a fascinating technique in the performance world that some people love, many people fear, and, I suspect, many simply don't fully understand.
 
I admit, myself, that I feel into a combination of the fear and lack of understanding category. Until this interview with Rebecca Haugh.
 
Rebecca is a gifted voice actor and coach who teaches voice actors the art of improv.
 
If improv is something you've never really explored or considered before, I strongly urge you to listen to this episode with an open mind. You might just find improv could be the catalyst to leveling up your comfort and performance level in the booth!
 
CORRECTION: In this episode I mistakenly referred to one of Rebecca's clients as Fiverr. It should have been Pfizer. I apologize for their error. ~ Marc
CONNECT WITH REBECCA HAUGH
Rebecca Haugh Website - https://lovethatrebecca.comVO Improv Website - https://voimprov.comRebecca Haugh Instagram - https://instagram.com/vo_improv
 
Marc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Improv is a technique used by successful actors and comedians.
Improv helps voice actors connect with their creativity and playfulness.
Finding your unique voice is essential in voice acting.
Improv can help overcome fear and anxiety in performance.
Creating a safe space is crucial for effective improv practice.
Improv techniques can be applied across various voice acting genres.
Ad libbing can enhance voice performances and make them stand out.
Regular practice and playfulness are key to improving voice acting skills.

How to Be More Conversational with Hugh Klitzke

Ah yes... the conversational voice over read. Or is that, the conversational NON ANNOUNCER voice over read?
Either way, we see the direction in pretty much every single audition that comes into our studios. Doesn't seem to matter what genre. It's what every casting director, agent, producer and creative director on planet earth is looking for.
So how do we deliver it?
Enter Hugh Klitzke.
With over 125,000 auditions directed, Hugh knows conversational. So much that he branded his entire business after it!
In this episode, Hugh digs deep into the conversational read, and the end result is a virtual Master Class on the subject.
CONNECT WITH HUGH KLITZKE
Hugh Klitzke Website - https://conversationalvo.com
Hugh Klitzke on LinkedIn - https://www.linkedin.com/in/hughpklitzke
Open Studio - https://openstudio.conversationalvo.com/openstudio
 
Marc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Conversational today isn't the same as conversational 5 or 10 years ago.
Understanding the audience is crucial for a successful read.
Scripts are rarely written conversationally, making interpretation essential.
Perspective is more important than just vocal sound in voice over.
Multiple takes can lead to a deeper understanding of the script.
Imagination plays a key role in making scripts sound genuine.
Better casting direction can improve audition outcomes.
Acting workshops can enhance voice acting skills.

Lessons Learned from a Serial Entrepreneur turned VOpreneur with Jessica Mathison

This journey of a VOpreneur® is not an easy one. It can be incredibly fun, rewarding. But if you aren't comfortable thinking and operating like a business owner, it can also be challenging and stressful.
Jessica Mathison has owned many businesses in the past, and she's mastered the art of the pivot when circumstances and situations have changed. She's been able to take all those lessons she's learned and apply them to growing her own successful voice over business today.
In this episode, Marc Scott and Jessica dive into her story and she shares plenty of actionable, practical advice you can use in your own voice over journey.
CONNECT WITH JESSICA MATHISON
Jessica Mathison Website - https://www.jessicamathison.com
Jessica Mathison on Instagram - https://www.instagram.com/jessicamathison_vo
Jessica Mathison on X - https://x.com/Jessi_Mathison
Jessica Mathison on LinkedIn - https://www.linkedin.com/in/jessica-mathison-35b1a061
 
Marc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Running a voice over business requires treating it as a business and implementing strong business practices.
Understanding market demand and adapting to meet customers' needs is crucial for success.
Learn from your mistakes and seek out resources to improve your voice over business.
Resilience is key in the face of rejection and the challenges of the voice over industry.
Use effective marketing strategies to promote your voice over services.
Consider applying for grants to support your voice over business

From 0 to 82M Views; How to Create Viral Content with Tawny Platis

How would you like to create social media content that consistently went viral? Content that would build you a massive audience and following? Content that would generate voice over opportunities for you? Content that would open the door to alternative income streams as well?
That's exactly what Tawny Platis has done. She's build a YouTube channel with over 82,000,000 views. She has hundreds of thousands of followers on both Instagram and TikTok. Her videos consistently generate millions of views.
In this interview with Marc Scott, she shares a lot about her strategy and creative process. Offering countless tips for the enterprising VOpreneur who is looking to leverage social media to level up their marketing.
CONNECT WITH TAWNY PLATIS
Tawny Platis Website - https://www.carynclark.com
Tawny Platis on Instagram - https://www.instagram.com/tawnyplatis
Tawny Platis on YouTube - https://www.youtube.com/@tawnyplatis7866
Tawny Platis on TikTok - https://www.tiktok.com/@tawnyplatis
Tawny Platis Facebook - https://www.facebook.com/tawny.platis
 
Marc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Find a niche and create authentic content that resonates with your audience.
Adapt to the ever-changing algorithms of different platforms and analyze metrics to understand what works.
The hook in the first few seconds of a video is crucial to grab the audience's attention.
Be genuine and relatable to build a loyal following. 
Expose yourself to good content to improve your own content creation skills.
Building a successful online presence takes time, effort, and a combination of luck, hard work, and talent.
Having a large social media following can open up opportunities for collaborations and monetization.
Be prepared for failures and the need to pivot and rebrand, and understand that success may take time.
Embrace social media as an essential part of being a voice actor and use it to build an audience and differentiate yourself from AI technology.
Even a targeted audience of a few thousand can bring value and opportunities.

This is Why Your Marketing Isn't Working

In an effort to be less annoying, what if you're costing your voice over business thousands of dollars in potential lost revenue? 
Even worse... what if your narratives are all wrong and you're costing yourself that lost revenue for no good reason at all?
Voice Actors who fail to follow-up are voice actors who are missing out on new clients and new bookings. And the number one reason for not following up, "I don't want to be annoying."
This narrative is all wrong and I explain why in this episode.
CONNECT WITH MARC SCOTT
Marc Scott Website - https://marcscottvoiceover.com
VOpreneur® by Marc Scott - https://vopreneur.com
Marc Scott on YouTube - https://youtube.com/@marcscottvo
VOpreneur® by Marc Scott on YouTube - https://youtube.com/@vopreneur
Marc Scott on Instagram - https://instagram.com/marcscott
Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Follow-up is one of the most important aspects of marketing your voiceover business.
Personalization and tailoring messages are crucial for standing out in a crowded inbox.
Follow-up can be a test of commitment and professionalism.
The negative narrative around follow-up should be replaced with a positive mindset.
Using a CRM and setting automated reminders can help with effective follow-up.

How to Choose the Perfect Branded Swag

Looking for a way to stay front and center with voice over clients and prospects that doesn't involve sending emails, making phone calls or posting on social media (though those things still matter too!)?
Branded swag can be a really effective marketing tool when you choose the right swag. In this episode, Marc Scott dives into several important considerations you need to be thinking about when it comes to choosing the perfect item to represent you and your brand.
CONNECT WITH MARC SCOTT
Marc Scott Website - https://marcscottvoiceover.com
VOpreneur® by Marc Scott - https://vopreneur.com
Marc Scott on YouTube - https://youtube.com/@marcscottvo
VOpreneur® by Marc Scott on YouTube - https://youtube.com/@vopreneur
Marc Scott on Instagram - https://instagram.com/marcscott
Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Staying top of mind with potential clients is crucial for success in voice over.
Swag can be a part of your marketing strategy to stay front and center with clients.
Choose swag that is associated with your brand or that can build an association.
Consider the usefulness of the swag and whether it will be kept and used by the recipient.
Think about the unique and standout qualities of the swag.
Other considerations include sustainability, cultural considerations, distribution, cost versus value, understanding your audience, and brand alignment.

The Social Media Metric that Matters Most

Have you ever wondered how to figure out if your social media content is actually working? What are the metrics that you need to be paying attention to? Of those metrics, how do you even determine if your numbers are good or not?
In this episode, Marc Scott breaks down a few considerations for tracking your social media strategy including defining the difference between some of the key metrics, highlighting which metric he believes matters most and sharing some tips on how to grow that particular metric.
CONNECT WITH MARC SCOTT
Marc Scott Website - https://marcscottvoiceover.com
VOpreneur® by Marc Scott - https://vopreneur.com
Marc Scott on YouTube - https://youtube.com/@marcscottvo
VOpreneur® by Marc Scott on YouTube - https://youtube.com/@vopreneur
Marc Scott on Instagram - https://instagram.com/marcscott
Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Impressions and reach are two distinct metrics on social media. Reach refers to the total number of unique users exposed to content, while impressions represent the total number of times content is displayed.
Organic reach, which is the reach without paid promotion, has significantly decreased over time on various social media platforms.
Algorithms reward engagement, so it is crucial to focus on generating genuine engagement on social media posts.
Strategies to increase engagement include asking questions, inviting readers to share their experiences, requesting feedback, and inviting people to direct messages.
Targeted engagement is more valuable than high reach, as reaching the right audience is essential for effective communication and achieving desired outcomes.

The Anti-Marketer Embraces Marketing with Caryn Clark

If you're a voice actor who doesn't love marketing, you're in good company. The vast majority of VO's would rather do just about anything else other than market themselves. 
Don't believe me, meet Caryn Clark. A voice actor who spent years fighting against the idea of self-marketing... until one day she didn't. 
The result? She started growing her business in entirely new ways. Opening the doors to new opportunities, new relationships, new clients and new bookings.
Listen to her story of how she went from fighting against marketing entirely, to now becoming an absolute ambassador of marketing!
CONNECT WITH CARYN CLARK
Caryn Clark Website - https://www.carynclark.com
Caryn Clark Facebook - https://www.facebook.com/thehipchickvoice
Caryn Clark on Instagram - https://www.instagram.com/thehipchickvoice
Caryn Clark on YouTube - https://www.youtube.com/user/hipchick239
Caryn Clark on LinkedIn - https://www.linkedin.com/in/thehipchickvoice
 
Marc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Many voice actors are hesitant or resistant to marketing themselves.
There is no one right way to market a voiceover business; different strategies work for different individuals.
Building a voiceover business requires consistently keeping the pipeline full and adapting to changes in the industry.
Social media, particularly LinkedIn, can be a powerful tool for voice actors to connect with potential clients.
When creating social media posts, focus on providing value to your audience and addressing their needs.
Continuous improvement and perseverance are key in marketing.
Overcoming hesitancy and embracing marketing can lead to success in the voiceover industry.
Targeting the right people with the right message is key to effective marketing.
Building relationships through networking and personalized interactions can yield positive results.
Using a CRM can help voice actors keep track of contacts and conversations.
Marketing efforts should focus on providing value and solving problems for potential clients.

Getting Down to the Business of Voice Over with Carin Gilfry and Jamie Muffett

A voice over conference dedicated to the business side of voice over? Yes please!
In this episode, Marc Scott speaks with VOcation Conference founders Carin Gilfry and Jamie Muffett all about the business side of voice over.
Among the subjects discussed... some of the challenging aspects of running a business and tips for doing it better, the current state of AI in voice over, how to choose better teachers, and they even dig into whether or not there's actually a VOIlluminati!
Not only is this episode incredibly insightful, it's also a lot of fun!
CONNECT WITH VOCATION CONFERENCE
Register for eVocation Conference - https://www.vocationconference.com/
VOcation on Instagram - https://instagram.com/vocationconference
VOcation on X - https://x.com/vocationNYC
Carin Gilfry Website - https://www.caringilfry.com
Jamie Muffett Website - https://jamiemuffettvo.com
 
Marc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Running a voiceover business requires more than just talent in the booth.
Voice actors need to adapt to changes in the industry and take charge of their own careers.
It is important to find trustworthy teachers and avoid predatory coaches.
Success in voiceover takes time, dedication, and a willingness to learn.
Gaining practical experience is crucial in the voiceover industry, and no class can replace the experience gained from actually doing the work.
Conferences and community play a vital role in the voiceover industry, providing opportunities for networking, learning, and sharing experiences.
VOcation is a conference that focuses on the business and entrepreneurial side of voiceover, providing valuable insights and resources for voice actors.

Design Your Perfect Brand Logo with Katie Sinkowski

When I decided I wanted to redo this VOpreneur logo this year, there was one thing I was certain of. I was working with a human. With the previous logo, I used an online design service and it was ok. But this time, I really wanted / needed to work through the process with a human.
That's when I found Katie Sinkowski online. Working with her on the VOpreneur logo process was incredibly insightful and somewhat therapeutic for me. She helped me translate a jumble of ideas and concepts in my brain into a logo that told a better story of the VOpreneur brand.
In this episode, I walk through the logo design process with Katie. We talk design, color theory, psychology, trends, fonts and so much more.
If you're in the market for a logo, or thinking of redoing the one you've got, this episode is going to be incredibly helpful for you.
CONNECT WITH KATIE SINKOWSKI
Katie Sinkowski Website - https://ksdesign.ca
Katie Sinkowski Facebook - ttps://www.facebook.com/katiesinkowskidesign
Katie Sinkowski on Instagram - https://www.instagram.com/katiesinkowskidesign
 
Marc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Designing a logo is a complex process with many layers required to tell the right story.
Working with a human designer makes the logo design process easier and more enjoyable.
Color plays a significant role in brand perception and should be chosen carefully.
A logo should reflect the client's brand and speak on their behalf when they're not present.
AI can be used as a tool in graphic design, but it cannot replace the expertise and creativity of a human designer.
Considerations in design include color, consistency, and the use of print materials.