Everyday VOpreneur with Marc Scott

This is Why Your Marketing Isn't Working

In an effort to be less annoying, what if you're costing your voice over business thousands of dollars in potential lost revenue? 
Even worse... what if your narratives are all wrong and you're costing yourself that lost revenue for no good reason at all?
Voice Actors who fail to follow-up are voice actors who are missing out on new clients and new bookings. And the number one reason for not following up, "I don't want to be annoying."
This narrative is all wrong and I explain why in this episode.
CONNECT WITH MARC SCOTT
Marc Scott Website - https://marcscottvoiceover.com
VOpreneur® by Marc Scott - https://vopreneur.com
Marc Scott on YouTube - https://youtube.com/@marcscottvo
VOpreneur® by Marc Scott on YouTube - https://youtube.com/@vopreneur
Marc Scott on Instagram - https://instagram.com/marcscott
Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Follow-up is one of the most important aspects of marketing your voiceover business.
Personalization and tailoring messages are crucial for standing out in a crowded inbox.
Follow-up can be a test of commitment and professionalism.
The negative narrative around follow-up should be replaced with a positive mindset.
Using a CRM and setting automated reminders can help with effective follow-up.

How to Choose the Perfect Branded Swag

Looking for a way to stay front and center with voice over clients and prospects that doesn't involve sending emails, making phone calls or posting on social media (though those things still matter too!)?
Branded swag can be a really effective marketing tool when you choose the right swag. In this episode, Marc Scott dives into several important considerations you need to be thinking about when it comes to choosing the perfect item to represent you and your brand.
CONNECT WITH MARC SCOTT
Marc Scott Website - https://marcscottvoiceover.com
VOpreneur® by Marc Scott - https://vopreneur.com
Marc Scott on YouTube - https://youtube.com/@marcscottvo
VOpreneur® by Marc Scott on YouTube - https://youtube.com/@vopreneur
Marc Scott on Instagram - https://instagram.com/marcscott
Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Staying top of mind with potential clients is crucial for success in voice over.
Swag can be a part of your marketing strategy to stay front and center with clients.
Choose swag that is associated with your brand or that can build an association.
Consider the usefulness of the swag and whether it will be kept and used by the recipient.
Think about the unique and standout qualities of the swag.
Other considerations include sustainability, cultural considerations, distribution, cost versus value, understanding your audience, and brand alignment.

The Social Media Metric that Matters Most

Have you ever wondered how to figure out if your social media content is actually working? What are the metrics that you need to be paying attention to? Of those metrics, how do you even determine if your numbers are good or not?
In this episode, Marc Scott breaks down a few considerations for tracking your social media strategy including defining the difference between some of the key metrics, highlighting which metric he believes matters most and sharing some tips on how to grow that particular metric.
CONNECT WITH MARC SCOTT
Marc Scott Website - https://marcscottvoiceover.com
VOpreneur® by Marc Scott - https://vopreneur.com
Marc Scott on YouTube - https://youtube.com/@marcscottvo
VOpreneur® by Marc Scott on YouTube - https://youtube.com/@vopreneur
Marc Scott on Instagram - https://instagram.com/marcscott
Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Impressions and reach are two distinct metrics on social media. Reach refers to the total number of unique users exposed to content, while impressions represent the total number of times content is displayed.
Organic reach, which is the reach without paid promotion, has significantly decreased over time on various social media platforms.
Algorithms reward engagement, so it is crucial to focus on generating genuine engagement on social media posts.
Strategies to increase engagement include asking questions, inviting readers to share their experiences, requesting feedback, and inviting people to direct messages.
Targeted engagement is more valuable than high reach, as reaching the right audience is essential for effective communication and achieving desired outcomes.

The Anti-Marketer Embraces Marketing with Caryn Clark

If you're a voice actor who doesn't love marketing, you're in good company. The vast majority of VO's would rather do just about anything else other than market themselves. 
Don't believe me, meet Caryn Clark. A voice actor who spent years fighting against the idea of self-marketing... until one day she didn't. 
The result? She started growing her business in entirely new ways. Opening the doors to new opportunities, new relationships, new clients and new bookings.
Listen to her story of how she went from fighting against marketing entirely, to now becoming an absolute ambassador of marketing!
CONNECT WITH CARYN CLARK
Caryn Clark Website - https://www.carynclark.com
Caryn Clark Facebook - https://www.facebook.com/thehipchickvoice
Caryn Clark on Instagram - https://www.instagram.com/thehipchickvoice
Caryn Clark on YouTube - https://www.youtube.com/user/hipchick239
Caryn Clark on LinkedIn - https://www.linkedin.com/in/thehipchickvoice
 
Marc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Many voice actors are hesitant or resistant to marketing themselves.
There is no one right way to market a voiceover business; different strategies work for different individuals.
Building a voiceover business requires consistently keeping the pipeline full and adapting to changes in the industry.
Social media, particularly LinkedIn, can be a powerful tool for voice actors to connect with potential clients.
When creating social media posts, focus on providing value to your audience and addressing their needs.
Continuous improvement and perseverance are key in marketing.
Overcoming hesitancy and embracing marketing can lead to success in the voiceover industry.
Targeting the right people with the right message is key to effective marketing.
Building relationships through networking and personalized interactions can yield positive results.
Using a CRM can help voice actors keep track of contacts and conversations.
Marketing efforts should focus on providing value and solving problems for potential clients.

Getting Down to the Business of Voice Over with Carin Gilfry and Jamie Muffett

A voice over conference dedicated to the business side of voice over? Yes please!
In this episode, Marc Scott speaks with VOcation Conference founders Carin Gilfry and Jamie Muffett all about the business side of voice over.
Among the subjects discussed... some of the challenging aspects of running a business and tips for doing it better, the current state of AI in voice over, how to choose better teachers, and they even dig into whether or not there's actually a VOIlluminati!
Not only is this episode incredibly insightful, it's also a lot of fun!
CONNECT WITH VOCATION CONFERENCE
Register for eVocation Conference - https://www.vocationconference.com/
VOcation on Instagram - https://instagram.com/vocationconference
VOcation on X - https://x.com/vocationNYC
Carin Gilfry Website - https://www.caringilfry.com
Jamie Muffett Website - https://jamiemuffettvo.com
 
Marc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Running a voiceover business requires more than just talent in the booth.
Voice actors need to adapt to changes in the industry and take charge of their own careers.
It is important to find trustworthy teachers and avoid predatory coaches.
Success in voiceover takes time, dedication, and a willingness to learn.
Gaining practical experience is crucial in the voiceover industry, and no class can replace the experience gained from actually doing the work.
Conferences and community play a vital role in the voiceover industry, providing opportunities for networking, learning, and sharing experiences.
VOcation is a conference that focuses on the business and entrepreneurial side of voiceover, providing valuable insights and resources for voice actors.

Design Your Perfect Brand Logo with Katie Sinkowski

When I decided I wanted to redo this VOpreneur logo this year, there was one thing I was certain of. I was working with a human. With the previous logo, I used an online design service and it was ok. But this time, I really wanted / needed to work through the process with a human.
That's when I found Katie Sinkowski online. Working with her on the VOpreneur logo process was incredibly insightful and somewhat therapeutic for me. She helped me translate a jumble of ideas and concepts in my brain into a logo that told a better story of the VOpreneur brand.
In this episode, I walk through the logo design process with Katie. We talk design, color theory, psychology, trends, fonts and so much more.
If you're in the market for a logo, or thinking of redoing the one you've got, this episode is going to be incredibly helpful for you.
CONNECT WITH KATIE SINKOWSKI
Katie Sinkowski Website - https://ksdesign.ca
Katie Sinkowski Facebook - ttps://www.facebook.com/katiesinkowskidesign
Katie Sinkowski on Instagram - https://www.instagram.com/katiesinkowskidesign
 
Marc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Designing a logo is a complex process with many layers required to tell the right story.
Working with a human designer makes the logo design process easier and more enjoyable.
Color plays a significant role in brand perception and should be chosen carefully.
A logo should reflect the client's brand and speak on their behalf when they're not present.
AI can be used as a tool in graphic design, but it cannot replace the expertise and creativity of a human designer.
Considerations in design include color, consistency, and the use of print materials.

How to Use Data to Grow Your Voice Over Business with David Cui Cui

Most people, particularly most voice actors, don't get overly excited when you mention something like data analysis. We've got quite enough to do already to run our businesses as VOpreneurs.
However, there's a lot of information that can be gleaned from data. Data that can help us make better informed decisions. Data that can help us figure out where to focus our efforts (or not focus our efforts). Data that can point us in a better direction.
In this episode, David Cui Cui, voice actor and Data Analyst, shares insights with Marc Scott and a number of different ways looking at data can help voice actors run their businesses more efficiently and successfully.
CONNECT WITH DAVID CUI CUI
David Cui Cui Website - https://cuicuivo.com
David Cui Cui on X - https://x.com/cuicui48
David Cui Cui on Instagram - https://instagram.com/cuicuivo
 
NAVA State of Voice Over Survey 2024 - https://navavoices.org/voiceover-survey-2024
 
Marc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Tracking and analyzing data in the voice over business can provide valuable insights and inform decision-making.
Tracking expenses and income sources can help voice actors understand their financial health and make informed financial decisions.
Analyzing marketing efforts can help voice actors identify what is working and what needs to be adjusted or improved.
Tracking data can provide peace of mind and accountability, allowing voice actors to have a clearer picture of their business performance.
Tracking audition data, including project details and casting preferences, can help voice actors improve their success rate and understand their booking ratio.
The State of Voiceover survey conducted by NAVA provides valuable insights into the voice over industry.
Voice actors can start tracking their data by downloading their bank statements and using templates for income, expenses, and auditions.
Interpreting and using data effectively is key, as data alone does not provide answers or solutions.

Turn AI into Your Personal Assistant with Donna Vincent Roa

Donna Vincent Roa, a certified prompt engineer, discusses the application of AI in the voice over industry. She shares her experience using AI tools to enhance her voice over business and emphasizes the importance of embracing AI to stay competitive.
Donna provides examples of how she uses AI for brainstorming, creating social media content, and generating podcast episode ideas. She also highlights the role of human involvement in the AI process and the need for continuous learning and adaptation.
Donna and Marc Scott discuss the practical applications of AI in various workflows, including content creation, voice over, and prompt engineering. They also explore how AI can save time and improve efficiency, as well as understanding the limitations of AI.
CONNECT WITH DONNA VINCENT ROA
Donna Vincent Roa Website - https://dvr.actor
Donna Vincent Roa on Facebook - http://www.facebook.com/dvr.actor
Donna Vincent Roa on LinkedIn - https://linkedin/in/donnavincentroa
Donna Vincent Roa on X - http://twitter.com/donnavincentroa
Donna Vincent Roa on Instagram - http://instagram.com/donna.vincent.roaShe Can Talk Blog - http://www.dvr.actor/shecantalk-blogDonna Vincent Roa Amazon Author Page - Click Here
Marc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
AI can be used as an assistant and a brain to enhance efficiency and productivity.
Embracing AI tools can lead to job creation and new opportunities for voice actors.
AI can be used for brainstorming, generating ideas, and creating content for social media, podcasts and much more.
Human involvement and refinement are essential in the AI process to ensure the desired output.
Continuous learning and adaptation are necessary to keep up with the evolving AI landscape. AI can save time and effort in various workflows, such as content creation and voiceover.
Understanding the limitations and biases of AI is crucial for successful implementation.
Prompt engineering is key to maximizing the benefits of AI.

Master Medical Narration with Debbie Irwin

Are you ready to find out just how wide-ranging of a genre medical narration is? Debbie Irwin joins the show to talk about her transition from Wall Street (she has thoughts on $TSLA) to voice over and the rise of medical narration as a huge and lucrative genre.
She breaks down all the sub-genres that fall under the medical narration genre, gives tips on putting together the right demo, what makes a great medical narrator, where to look for this work, and she even touches on who to contact! It's ALL in this interview.
CONNECT WITH DEBBIE IRWIN
Debbie Irwin Website - https://debbieirwin.com
Debbie Irwin on Facebook - https://facebook.com/DebbieIrwinVO
Debbie Irwin on LinkedIn - https://linkedin.com/in/debbieIrwinVO
Debbie Irwin on X - https://x.com/debbieirwinvo
Debbie Irwin on Instagram - https://instagram.com/DebbieIrwinVODebbie Irwin on YouTube - https://youtube.com/DebbieIrwinVO
If you're Interested in coaching with Debbie Irwin or purchasing her "How to Get Started in Medical Narration Webinar" complete this form:  https://zfrmz.com/VVCSBJcPg2ct0aVGi3vm 
Marc Scott on Instagram - https://instagram.com/marcscott
MENTIONED IN THIS EPISODE
Websters Medical Dictionary - https://www.merriam-webster.com/medical
Cambridge Medical Dictionary - https://dictionary.cambridge.org/us/dictionary/english/medical
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Medical narration is a broad genre that includes various subgenres such as medical commercials, corporate scripts, anthem scripts, explainers, e-learning, mechanism of action and disease animations, ISI, and medical device.
Understanding the structure, unique words, and context of each script is crucial in delivering an effective medical narration.
Improv skills can be beneficial in narration, helping voice actors feel comfortable, be flexible, and get out of their heads.
Having a medical background can be an advantage in medical narration, but it doesn't guarantee success and it isn't a requirement.
Skills needed for medical narration include sounding intelligent, understanding complex scripts, and being able to interpret and deliver medical terminology accurately.
When creating a medical narration demo, it's important to showcase range, accuracy, and the ability to handle different types of medical content.
Medical narration continues to be a lucrative genre, as the demand for accurate and human-delivered medical information remains high.

RIP Generic Marketing

If your marketing strategy in has been to write generic messages and blitz them to as many leads as possible, your world is about to get blown up!
Coaches are still teaching voice actors this method for growing their businesses. It's never worked great, and it's about to become even less effective courtesy of new AI tools that will change the game.
This is going to bring about the Death of Generic Marketing and you're not going to want to get left behind.
CONNECT WITH MARC SCOTT
Marc Scott Website - https://marcscottvoiceover.com
VOpreneur® by Marc Scott - https://vopreneur.com
Marc Scott on YouTube - https://youtube.com/@marcscottvo
VOpreneur® by Marc Scott on YouTube - https://youtube.com/@vopreneur
Marc Scott on Instagram - https://instagram.com/marcscott
Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
AI will revolutionize email marketing by prioritizing personalized and valuable content over generic messages.
Voice actors need to tailor their marketing messages to specific audiences and focus on adding value rather than just selling voice over services.
The era of generic marketing messages is coming to an end, and voice actors need to start implementing personalized and value-driven marketing strategies.