Everyday VOpreneur® with Marc Scott

Design Your Perfect Brand Logo with Katie Sinkowski

When I decided I wanted to redo this VOpreneur logo this year, there was one thing I was certain of. I was working with a human. With the previous logo, I used an online design service and it was ok. But this time, I really wanted / needed to work through the process with a human.
That's when I found Katie Sinkowski online. Working with her on the VOpreneur logo process was incredibly insightful and somewhat therapeutic for me. She helped me translate a jumble of ideas and concepts in my brain into a logo that told a better story of the VOpreneur brand.
In this episode, I walk through the logo design process with Katie. We talk design, color theory, psychology, trends, fonts and so much more.
If you're in the market for a logo, or thinking of redoing the one you've got, this episode is going to be incredibly helpful for you.
CONNECT WITH KATIE SINKOWSKI
Katie Sinkowski Website - https://ksdesign.ca
Katie Sinkowski Facebook - ttps://www.facebook.com/katiesinkowskidesign
Katie Sinkowski on Instagram - https://www.instagram.com/katiesinkowskidesign
 
Marc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Designing a logo is a complex process with many layers required to tell the right story.
Working with a human designer makes the logo design process easier and more enjoyable.
Color plays a significant role in brand perception and should be chosen carefully.
A logo should reflect the client's brand and speak on their behalf when they're not present.
AI can be used as a tool in graphic design, but it cannot replace the expertise and creativity of a human designer.
Considerations in design include color, consistency, and the use of print materials.

How to Use Data to Grow Your Voice Over Business with David Cui Cui

Most people, particularly most voice actors, don't get overly excited when you mention something like data analysis. We've got quite enough to do already to run our businesses as VOpreneurs.
However, there's a lot of information that can be gleaned from data. Data that can help us make better informed decisions. Data that can help us figure out where to focus our efforts (or not focus our efforts). Data that can point us in a better direction.
In this episode, David Cui Cui, voice actor and Data Analyst, shares insights with Marc Scott and a number of different ways looking at data can help voice actors run their businesses more efficiently and successfully.
CONNECT WITH DAVID CUI CUI
David Cui Cui Website - https://cuicuivo.com
David Cui Cui on X - https://x.com/cuicui48
David Cui Cui on Instagram - https://instagram.com/cuicuivo
 
NAVA State of Voice Over Survey 2024 - https://navavoices.org/voiceover-survey-2024
 
Marc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Tracking and analyzing data in the voice over business can provide valuable insights and inform decision-making.
Tracking expenses and income sources can help voice actors understand their financial health and make informed financial decisions.
Analyzing marketing efforts can help voice actors identify what is working and what needs to be adjusted or improved.
Tracking data can provide peace of mind and accountability, allowing voice actors to have a clearer picture of their business performance.
Tracking audition data, including project details and casting preferences, can help voice actors improve their success rate and understand their booking ratio.
The State of Voiceover survey conducted by NAVA provides valuable insights into the voice over industry.
Voice actors can start tracking their data by downloading their bank statements and using templates for income, expenses, and auditions.
Interpreting and using data effectively is key, as data alone does not provide answers or solutions.

Turn AI into Your Personal Assistant with Donna Vincent Roa

Donna Vincent Roa, a certified prompt engineer, discusses the application of AI in the voice over industry. She shares her experience using AI tools to enhance her voice over business and emphasizes the importance of embracing AI to stay competitive.
Donna provides examples of how she uses AI for brainstorming, creating social media content, and generating podcast episode ideas. She also highlights the role of human involvement in the AI process and the need for continuous learning and adaptation.
Donna and Marc Scott discuss the practical applications of AI in various workflows, including content creation, voice over, and prompt engineering. They also explore how AI can save time and improve efficiency, as well as understanding the limitations of AI.
CONNECT WITH DONNA VINCENT ROA
Donna Vincent Roa Website - https://dvr.actor
Donna Vincent Roa on Facebook - http://www.facebook.com/dvr.actor
Donna Vincent Roa on LinkedIn - https://linkedin/in/donnavincentroa
Donna Vincent Roa on X - http://twitter.com/donnavincentroa
Donna Vincent Roa on Instagram - http://instagram.com/donna.vincent.roaShe Can Talk Blog - http://www.dvr.actor/shecantalk-blogDonna Vincent Roa Amazon Author Page - Click Here
Marc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
AI can be used as an assistant and a brain to enhance efficiency and productivity.
Embracing AI tools can lead to job creation and new opportunities for voice actors.
AI can be used for brainstorming, generating ideas, and creating content for social media, podcasts and much more.
Human involvement and refinement are essential in the AI process to ensure the desired output.
Continuous learning and adaptation are necessary to keep up with the evolving AI landscape. AI can save time and effort in various workflows, such as content creation and voiceover.
Understanding the limitations and biases of AI is crucial for successful implementation.
Prompt engineering is key to maximizing the benefits of AI.

Master Medical Narration with Debbie Irwin

Are you ready to find out just how wide-ranging of a genre medical narration is? Debbie Irwin joins the show to talk about her transition from Wall Street (she has thoughts on $TSLA) to voice over and the rise of medical narration as a huge and lucrative genre.
She breaks down all the sub-genres that fall under the medical narration genre, gives tips on putting together the right demo, what makes a great medical narrator, where to look for this work, and she even touches on who to contact! It's ALL in this interview.
CONNECT WITH DEBBIE IRWIN
Debbie Irwin Website - https://debbieirwin.com
Debbie Irwin on Facebook - https://facebook.com/DebbieIrwinVO
Debbie Irwin on LinkedIn - https://linkedin.com/in/debbieIrwinVO
Debbie Irwin on X - https://x.com/debbieirwinvo
Debbie Irwin on Instagram - https://instagram.com/DebbieIrwinVODebbie Irwin on YouTube - https://youtube.com/DebbieIrwinVO
If you're Interested in coaching with Debbie Irwin or purchasing her "How to Get Started in Medical Narration Webinar" complete this form:  https://zfrmz.com/VVCSBJcPg2ct0aVGi3vm 
Marc Scott on Instagram - https://instagram.com/marcscott
MENTIONED IN THIS EPISODE
Websters Medical Dictionary - https://www.merriam-webster.com/medical
Cambridge Medical Dictionary - https://dictionary.cambridge.org/us/dictionary/english/medical
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Medical narration is a broad genre that includes various subgenres such as medical commercials, corporate scripts, anthem scripts, explainers, e-learning, mechanism of action and disease animations, ISI, and medical device.
Understanding the structure, unique words, and context of each script is crucial in delivering an effective medical narration.
Improv skills can be beneficial in narration, helping voice actors feel comfortable, be flexible, and get out of their heads.
Having a medical background can be an advantage in medical narration, but it doesn't guarantee success and it isn't a requirement.
Skills needed for medical narration include sounding intelligent, understanding complex scripts, and being able to interpret and deliver medical terminology accurately.
When creating a medical narration demo, it's important to showcase range, accuracy, and the ability to handle different types of medical content.
Medical narration continues to be a lucrative genre, as the demand for accurate and human-delivered medical information remains high.

RIP Generic Marketing

If your marketing strategy in has been to write generic messages and blitz them to as many leads as possible, your world is about to get blown up!
Coaches are still teaching voice actors this method for growing their businesses. It's never worked great, and it's about to become even less effective courtesy of new AI tools that will change the game.
This is going to bring about the Death of Generic Marketing and you're not going to want to get left behind.
CONNECT WITH MARC SCOTT
Marc Scott Website - https://marcscottvoiceover.com
VOpreneur® by Marc Scott - https://vopreneur.com
Marc Scott on YouTube - https://youtube.com/@marcscottvo
VOpreneur® by Marc Scott on YouTube - https://youtube.com/@vopreneur
Marc Scott on Instagram - https://instagram.com/marcscott
Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
AI will revolutionize email marketing by prioritizing personalized and valuable content over generic messages.
Voice actors need to tailor their marketing messages to specific audiences and focus on adding value rather than just selling voice over services.
The era of generic marketing messages is coming to an end, and voice actors need to start implementing personalized and value-driven marketing strategies.

How to Land An A List Agent and Grow Your Business like a VOpreneur with Carrie Olsen

Booking national commercials and landing an A List agent in her first year. Growing her business with a true entrepreneurial mindset and approach. A perspective on eLearning from someone who's been on the creation and development side.
Carrie Olsen shares ALL the things in this incredibly insightful interview which really could be considered a coaching session.
Let the story of her journey be both inspiring and motivating for you as a VOpreneur as you write your own story in the voice over industry.
CONNECT WITH CARRIE OLSEN
Carrie Olsen Website - https://carrieolsenvo.comFree eLearning Mini Course - https://carrieolsenvo.com/vopreneur
Voice Over Start-Up Facebook Group - https://www.facebook.com/groups/voiceoverstartup
Carrie Olsen on YouTube - https://www.youtube.com/c/CarrieOlsenVoiceover
Carrie Olsen on Instagram - https://www.instagram.com/carrieolsenvo/
 
Marc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
The entrepreneurial mindset will have a huge impact on your voice over business.
Discipline, self-motivation, and celebrating wins are keys to success.
If you want A List agent, you need A List demos.
Working with an agent means building a relationship with an agent.

What Producers Think of Marketing and Other Tips for Voice Actors with Jeff Savage

Few things cause voice actors more stress and anxiety than their marketing. What if I send the wrong message? What if I reach out to the wrong person? What if I annoy them?
Get out your iPad and Apple Pencil, friend. In this interview we're going to pull back the curtain on voice over marketing by speaking to a talent who works both sides. He's a successful voice actor who also happens to be Talent Director for a reputable Dallas based production company.
He's received your marketing. Read your emails. He's got some things to say.
This is your chance to get the producers perspective on voice over marketing.
CONNECT WITH JEFF SAVAGE
Jeff Savage Website - https://jeffsavageonline.com
Jeff Savage on LinkedIn - https://linkedin.com/in/jeffsavagevo
Jeff Savage on Instagram - https://instagram.com/jeff_savage_vo
 
TAKE 2 - https://www.youtube.com/playlist?list=PLUzxGf0CJC9MJTVWakVjCmV_g1ZHP04Mh
TAKE 2 on Instagram - https://instagram.com/take2talkshow
 
Marc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Making personal connections and doing research before reaching out to voice buyers can make a marketing email stand out and demonstrate professionalism.
Celebrating wins and rewarding oneself is important in the voice over industry to stay motivated and inspired.
Attention to detail, both in marketing emails and in following instructions, is crucial for voice actors to gain the trust of voice buyers.
Pay attention to details in auditions and don't rush through them.
Stay in touch with talent directors and keep them engaged with updates and highlights.
Be professional and easy to work with in your relationship with production companies.
Resilience is key in the entertainment industry, as it involves overcoming obstacles and maintaining a positive mindset.

The Real Reason Online Casting Isn't Working For You with Brad Hyland

Maybe Online Casting sites don't hate you after all? We may hate the algorithms and the business practices and the Terms of Use on some of these sites, but what if that's not the real reason you're not booking and finding success with these platforms?
Brad Hyland is a very successful voice actor, and online casting is one of the places he's booking consistently. He reached out after the "Online Casting Sites Hate You" episode and said he wanted to make a counterpoint. I welcomed his perspective and knew I'd learn something.
The sites may be flawed, but if you're not booking, it may not be their fault. Brad and I dive deeper into what voice actors need to understand about how these sites work, and how to make them work.
CONNECT WITH BRAD HYLAND
Brad Hyland Website: americanvoicepower.comBrad Hyland on Instagram: https://www.instagram.com/hearbradhyland/Brad Hyland on LinkedIn: https://www.linkedin.com/in/bradhyland/Brad Hyland on Facebook: https://www.facebook.com/bradley.h.johns.3Brad Hyland on X: https://x.com/HearBradHyland
Marc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Personal responsibility is key in succeeding on online casting sites.
Investing in coaching and training can improve performance on casting sites and help voice actors stand out in a competitive marketplace.
Trends in the industry change quickly, and voice actors need to adapt.
Certain flaws and frustrations exist with casting sites, but they can still be valuable tools.
Building relationships with clients and providing exceptional customer service can lead to repeat business.

Online Casting Sites Hate You

Online casting sites have been taking advantage of voice actors for years. How do we respond? By continuing to fork over membership fees.
These same casting sites are only getting worse in their practices. Part of me feels like they're just testing the boundaries. "How much can we get away with before the voice actors catch on and take action?"
Well, apparently they can get away with a lot!
From extortion level commissions to punishing algorithms to terms of use asking for everything but your first born child, the only thing that stays the same is the membership fees keep getting paid and voice actors keep letting sites get away with it.
So who's to blame? The online casting sites? Or the voice actors themselves?
CONNECT WITH MARC SCOTT
Marc Scott Website - https://marcscottvoiceover.com
VOpreneur® by Marc Scott - https://vopreneur.com
Marc Scott on YouTube - https://youtube.com/@marcscottvo
VOpreneur® by Marc Scott on YouTube - https://youtube.com/@vopreneur
Marc Scott on Instagram - https://instagram.com/marcscott
Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Online casting sites have been taking advantage of voice actors for years
Voice actors need to take responsibility for their choices and consider walking away from these sites
There are other ways to find work and support better platforms

5 Big Changes on LinkedIn

Marc Scott discusses five important changes that have occurred on LinkedIn in 2024.
He highlights the new 'People You May Know' feature on the profile page, the limitation on personal notes for free users, the introduction of AI capabilities for premium users, the changes to hashtags, and the impact of posting external links.
He also mentions a bonus feature, which is the potential introduction of a video feed on LinkedIn. These changes have significant implications for voice actors using LinkedIn for marketing their business.
CONNECT WITH MARC SCOTT
Marc Scott Website - https://marcscottvoiceover.com
VOpreneur® by Marc Scott - https://vopreneur.com
Marc Scott on YouTube - https://youtube.com/@marcscottvo
VOpreneur® by Marc Scott on YouTube - https://youtube.com/@vopreneur
Marc Scott on Instagram - https://instagram.com/marcscott
Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
The 'People You May Know' feature on the LinkedIn profile page is a helpful tool for finding new leads, but its effectiveness depends on how you use LinkedIn for your voice over business.
LinkedIn now limits free users to five personal notes per month, but you can still send connection requests without a personal note and follow up with a message after the request is accepted.
Consider upgrading to a premium LinkedIn profile to access AI capabilities that can assist with messaging, content creation, and personalized messages for celebrations.
Hashtags on LinkedIn are being phased out as AI technology is used to determine the content of posts and push them to the right audience. Focus on including relevant keywords in your posts instead.
Posting external links on LinkedIn can reduce organic reach, so consider uploading videos and content natively to the platform to maximize visibility.
LinkedIn is testing a video feed feature, making it a potential platform for video creators to explore and share their content.