Everyday VOpreneur with Marc Scott

Voice Over Trends & AI Developments with Anne Ganguzza

In this conversation, Marc Scott interviews Anne Ganguzza, an award-winning demo producer and voiceover coach.
 
They talk about the trend of authentic and conversational voice over reads, using the example of the popular Poppi Superbowl commercial. Anne emphasizes the importance of channeling authenticity and creating a story in voice over performances. They also touch on the need to avoid sounding robotic or formulaic in voiceover work.
 
The conversation explores the evolution of eLearning voice over and the importance of creating engaging and human-like voices in eLearning courses.
 
The potential of AI technology in voiceover is discussed, with an emphasis on adapting to and embracing AI for business success. The concept of passive income through AI voices is explored, along with the nuances and challenges of corporate narration. The skepticism towards AI voices and the importance of trust in voiceover are highlighted. The conversation also touches on the role of regulation in AI and the value of engaging voices in corporate narration. The potential for hosting AI voices and the impact of AI on legislation are considered.
 
Anne Ganguzza and Marc Scott discuss various topics related to podcasting. Anne shares her experience with different podcasting tools and recommends using AI tools like Copy AI and Podium for podcast transcription and summaries.
 
Anne provides valuable tips for successful demo sessions, emphasizing the importance of relaxation, authenticity, and preparation. 
CONNECT WITH ANNE GANGUZZA
Anne Ganguzza Website - https://anneganguzza.com
VOPeeps - https://vopeeps.com
VO Boss Podcast - https://voboss.com
Anne Ganguzza on X - https://twitter.com/aganguzza
Anne Ganguzza on Instagram - https://www.instagram.com/aganguzza
Anne Ganguzza on YouTube - https://www.youtube.com/c/anneganguzza
 
Marc Scott on Instagram - @marcscott
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
Key Takeaways
Taking care of one's health is important for overall well-being and can positively impact voice over performance.
Authentic and conversational voice over reads are trending in the industry.
Voice actors should focus on channeling authenticity and creating a story in their performances.
Avoid sounding robotic or formulaic in voiceover work to stand out and connect with the audience. E-learning has evolved to become more engaging and conversational, with a focus on creating human-like voices to keep learners interested and motivated.
Voice actors can embrace AI technology by adapting it for their business, offering both their acting voice and a protected synthetic voice to clients.
Engaging and human-like voices are crucial in corporate narration, as they help maintain the audience's attention and effectively deliver the intended message.
While AI voices have made significant advancements, there is still skepticism and a lack of trust in their authenticity and quality.

How to Use Voice123 with the V123 Pros

In this conversation, Marc Scott chats with the V123 Pros, Katherine Tole and Natasha Marchewka.
They address issues such as the relationship between voice actors and online casting platforms, the importance of understanding the Voice123 algorithm, and the effectiveness of upgrading membership tiers.
They also discuss the role of audition Likes in improving visibility and the importance of strategic auditioning.
The conversation highlights the need for voice actors to adapt to changes in the industry and stay informed about the latest trends and features of online casting platforms.
The V123 Pros also dig into keywords and tagging, search optimization, AI on Voice123 and much more.
CONNECT WITH THE V123 PROS
V123 Pros Course - https://www.v123pros.com/a/8l4bg 
V123 Pros Accountability Program - https://www.v123pros.com/accountability
Katherine Tole Website - https://katherinetole.com
Natasha Marchewka Website - https://natashamarchewka.com
 
Marc Scott on Instagram - @marcscott
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
Key Takeaways from this Episode
Upgrading membership tiers may not necessarily improve a voice actor's ranking or percentage on Voice123.
The number of likes and the ratio of liked auditions to total auditions play a significant role in a voice actor's success on Voice123.
Voice actors should be strategic in their auditioning, focusing on their strengths and targeting specific genres and voice styles.
Understanding the Voice123 algorithm and using relevant keywords and filters can improve a voice actor's visibility on the platform.
Stay updated on the latest trends to ensure your samples are relevant and appealing to clients.
Use keywords that people are actually searching for.
Choose the membership tier that aligns with your language, demographic, and voice style to optimize your auditions and opportunities.

How to Get Better at Networking with Haeley Porter

Sometimes it's good to get out of the voice over booth and actually meet people... face to face... in real life!! Haeley Porter has been making in-person networking a bigger part of her overall marketing strategy for a while now and it's really paying off in multiple ways.
In this episode she shares some networking wins, experiences with her local Chamber of Commerce, a story about a poker game with Mr Beast, the archetypes you'll find at networking events, and of course, some good old fashioned strategies, tips and tactics for how to improve your in-person networking game.
Enjoy this episode and all it has to offer.
CONNECT WITH HAELEY PORTER ONLINE
Haeley Porter Online - www.haeleyporter.com
Haeley Porter on LinkedIn - www.linkedin.com/in/haeleyportervoiceover
Haeley Porter on Instagram - https://www.instagram.com/haeleyporter_voice/
Marc Scott on Instagram - @marcscott
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

Voices.com Apologized... Now What?

Imagine my surprise when I showed up to watch The Famous Online Casting Panel at VO Atlanta recently and found Jay O'Connor, the Interim CEO of Voices.com sitting on stage preparing to take questions.
The panel did NOT disappoint.
Thank you, J. Michael Collins for organizing it, and the Anna Collins for making it a part of the VO Atlanta lineup.
A lot of voice actors have some pretty strong feelings about Voices[dot]com (myself included), and most of those feelings are not positive. Previous management seemingly did everything humanly possible to alienate the voice over community... their very customers... through unethical business practices.
Many top talent abandoned the site, and representatives from Voices[dot]com were basically ousted from participating in industry events.
Is that about to change?
I'll confidently say, a first step has been taken.
In this episode, I share a few thoughts and takeaways from the panel, along with a cautious optimism for changes to come that started with an apology to the community from the CEO.
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

Protecting Your Money Maker; Vocal Warmups with Shana Pennington-Baird

When you earn your living with your voice, it only makes sense that you should do everything possible to protect it. But many voice actors aren't doing enough, if anything.
Shana Pennington-Baird suffered a vocal injury early in her career, and to ensure it never happened again, she's become "religious" about both warming up and warming down. It's one way to you can build longevity into your performance career.
In this episode, Shana shares a lot of great advice not only on why vocal warmups and general vocal health are essential, but she also gives plenty of practical tips for how we can protect our money makers.
CONNECT WITH SHANA PENNINGTON-BAIRD
Shana Pennington-Baird - https://shanapenningtonbaird.comSeattle Voice Academy - https://seattlevoiceacademy.com
Shana Pennington-Baird LinkedIn - https://www.linkedin.com/in/shanapenningtonbaird
Shana Pennington-Baird Facebook - https://www.facebook.com/ShanaPenningtonBaird/
Shana Pennington-Baird Instagram - https://www.instagram.com/shanapenningtonbaird
Seattle Voice Academy on YouTube - https://www.youtube.com/@seattlevoiceacademy13
 
Marc Scott on Instagram - @marcscott
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

Building a Door to Sports Promo for Women with Christy Harst

Why aren't Sports Promos accessible to female voice actors when the statistics show sizeable female audiences? (44% NFL / 47% MLB / 37% NHL / 37% MLS)
That's the question Christy Harst is asking, and it's the mission she's taken on for herself. She says females can't kick down the door to this genre because right now, the door doesn't even exist. 
Christy's goal... is to build the door!
Christy is partnering with other female voice actors to launch a grassroots campaign with the end objective being to get female voice actors access to sports promos (as well as other promo work with male dominated brands).
In this episode she shares her story and mission and shares ways the voice over community as a whole can help.
CONNECT WITH CHRISTY HARST
Christy Harst - https://christyharst.com
Christy Harst on YouTube - https://youtube.com/@christyharst-voiceoveracto7911?si=ilSB9LhsjZNb128k
Christy Harst on Instagram - https://www.instagram.com/christyharstvo
Christy Harst on Facebook - https://www.facebook.com/ChristyHarstVoiceOver
Christy Harst on LinkedIn - https://www.linkedin.com/in/christyharst
Christy Harst on TikTok - https://www.tiktok.com/@christysportsvo
 
Marc Scott on Instagram - @marcscott
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

Business Fundamentals for Voice Actors with Tom Dheere

The voice over business is just that... a business. Yes, you need to act. You need to be in the booth. You need to know how to edit. You need your demos and coaching and studio. But you also need to know how to run a small business. That's the VOpreneur side of the deal!
In this episode, I welcome Tom Dheere (aka the VO Strategist) to talk all things business and voice over. We dive into the difference between making money and keeping money. We talk tax strategy. We explore marketing techniques. We look at time management tips and more.
This is the business master class you didn't know you needed, but you'll thank us for it when you're done listening. :)
CONNECT WITH TOM DHEERE
Tom Dheere Online - https://tomdheere.com
VO Strategist - https://vostrategist.com
Tom Dheere on Instagram - https://instagram.com/dheeretom
Tom Dheere on YouTube - https://www.youtube.com/c/TomDheereTheHIsSilent
VO Strategist on Facebook - https://www.facebook.com/VOStrategist/
 
Marc Scott on Instagram - @marcscott
MENTIONED IN THIS EPISODE
National Association for Enrolled Agents - https://naea.org
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

What Every New Voice Actor Needs to Know with Patrick Kirchner

When you're starting your voice over journey, there's a lot of information to process and a lot of very important decisions to make.
What should I coach with? Who produces quality demos? What equipment should I buy? What classes are worth it? What does it even look like to set up a small business? And the list goes on and on and on and on.
Another vital question is "who can I trust?"
Patrick Kirchner started his voice over journey in 2017. Along the way he's tried very hard to make the right investments and work with the right people to build a growing and successful business over time. It's working!
Now he's passing along what he's learned to help new voice actors starting out avoid some of the pitfalls that are often all too common.
CONNECT WITH PATRICK KIRCHNER
Patrick Kirchner Online - https://soundattention.com
Patrick Kirchner on X - https://x.com/sound_attention
Patrick Kirchner on LinkedIn - https://linkedin.com/in/soundattention
Patrick Kirchner on Instagram - https://instagram.com/sound_attention
 
Marc Scott on Instagram - @marcscott
MENTIONED IN THIS EPISODE
How to Start Voice Over Without Losing Your Shirt Series
Article 1 - https://www.linkedin.com/pulse/how-start-voice-over-without-losing-your-shirt-part-1-kirchner
Article 2 - https://www.linkedin.com/pulse/how-start-voice-over-without-losing-your-shirt-part-2-kirchner
Article 3 - https://www.linkedin.com/pulse/how-start-voice-over-without-losing-your-shirt-part-3-kirchner
Voiceover Achiever by Celia Siegel - https://amzn.to/49aU9iX
A Message to Garcia - https://amzn.to/3wcMmCt
Gravy for the Brain USA - https://gravyforthebrain.com (use promo code PADDYCAKE)
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

Demystifying Contracts with Lynn Norris and Karen White

Like them or not, contracts are part of the voice over business, especially when you think and work like a VOpreneur. It's in your best interests to know how to read them and be willing to respond to them when you see things you don't understand or don't like.
Voice Actor Lynn Norris, and her sister, Attorney Karen White, have come together to create a new course for voice actors designed to help them get over their fears of contracts and be more confident in dealing with them.
In this in depth interview they share plenty of great tips, tricks and knowledge every voice actor should understand.
Demystifying Contracts Course - Click Here
CONNECT WITH LYNN NORRIS
Lynn Norris Online - https://voicedbylynn.com
VA for VO - https://vaforvo.com
VA for VO on Instagram - https://instagram.com/vaforvo
VA for VO on LinkedIn - https://www.linkedin.com/company/va-for-vo
VA for VO on Facebook - https://facebook.com/vaforvo
 
CONNECT WITH KAREN WHITE
Karen White Online - https://messyiswonderful.net
 
Marc Scott on Instagram - @marcscott
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

Stay at Home Mom to Full Time Voice Actor with Jennifer Clark

At the beginning of 2020, Jennifer Clark was a stay-at-home mom with a dream to do voice over. A week before the pandemic hit, she booked her first paid voice over job.
Things moved quickly from there. More jobs. Big clients. Respected brands. Award nominations.
Along the way, one particular practice has been important to Jennifer, and it's the main reason I wanted to bring her on the show. 
Jennifer has a #HappyJar, and by the time you're done listening to this conversation, I know you'll have one too.
Watch the #HappyJar video - https://www.instagram.com/p/C1pjuP0p0Qo
CONNECT WITH JENNIFER CLARK
Jennifer Clark Online - https://www.jennifersvoice.com
Jennifer Clark YouTube - https://www.youtube.com/@jennifersvoiceJennifer Clark LinkedIn - https://www.linkedin.com/in/jennifer-clark-vo/Jennifer Clark Instagram - https://www.instagram.com/jennifers.voice/Jennifer Clark Facebook - https://www.facebook.com/jennifers.voiceVO
 
Marc Scott on Instagram - @marcscott
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult