Everyday VOpreneur® with Marc Scott

If you’ve been sending in auditions and hearing nothing but crickets, this episode is for you.
Veteran casting director Mary Lynn Wissner joins Marc Scott to break down what casting pros are really listening for—and what causes them to hit delete in the first five seconds.
Mary Lynn has spent more than three decades casting voice over talent for top brands like Disney, DreamWorks, Hallmark Channel, HGTV, and History Channel.
In this conversation, she shares audition red flags, commercial trends, and the new rules of self-direction in a world shaped by TikTok, influencers, and even AI.
You’ll learn:
What makes or breaks an audition
Why a pretty voice isn’t enough anymore
How acting and “pre-life” bring authenticity
What casting directors actually control
The growing impact of UGC on reads
Advice for VO talent with a radio background
CONNECT WITH MARY LYNN WISSNER
🖱️ Mary Lynn Wissner Website - https://voicesvoicecasting.com🖱️ VO Pros - https://thevopros.com🖱️ Voices Voice Casting on Instagram - https://www.instagram.com/voicesvoicecasting
🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com
* 10 Common Marketing Mistakes VO's Make ➡️ Visit https://vopreneur.com/10mistakes
* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott
* For voice over services: ➡️ Visit https://marcscottvoiceover.com
* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free
 

How do you go from your very first voice over audition to booking more than 150 game credits AND get multiple award nominations and award wins?
In this episode of the Everyday VOpreneur Podcast, Ian Russell pulls back the curtain on what it really takes to succeed in video game VO.
Together, Marc and Ian dig into:
Why indie games can lead to big career breakthroughs
How awards and nominations create credibility with developers
The mindset and daily hustle that sustain long-term success
The importance of improv, intuition, and acting instincts
What every VO should know about building relationships in gaming
This isn’t theory — it’s the truth about the grind, the hustle, and the opportunities in video game voice acting.
CONNECT WITH IAN RUSSELL
🖱️ Ian Russell Website - https://www.ianrussellvoice.com🖱️ Ian Russell on Instagram - https://www.instagram.com/thebritishvoice🖱️ Ian Russell on X - https://x.com/LockePayday🖱️ Ian Russell on LinkedIn - https://www.linkedin.com/in/ianrussellthebritishvoice🖱️ Ian Russell on IMDb - https://www.imdb.com/name/nm8358149/
🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com
* 10 Common Marketing Mistakes VO's Make ➡️ Visit https://vopreneur.com/10mistakes
* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott
* For voice over services: ➡️ Visit https://marcscottvoiceover.com
* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

Are you posting on LinkedIn and feeling like no one sees it? You’re not alone. But a new study from Buffer reveals clear data on what actually works — and how often you really need to post to get results.
In this solo episode, I break down the numbers and show you:
Why once-a-week posting just doesn’t cut it
What happens when you post 2–5x per week
Why carousels outperform everything
How to beat the LinkedIn algorithm and actually get seen
What types of content work best for voice actors
And why your face might be your most powerful asset
MENTIONED IN THIS EPISODE
Buffer Article on LinkedIn - https://bit.ly/42J5PIc
Making Money with LinkedIn Master Class - https://www.vopreneur.com/offers/oN6XxYSQ/checkout
Content Compass Workshop - https://www.vopreneur.com/offers/4f7jbY5d/checkout
CONNECT WITH MARC SCOTT & VOPRENEUR
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com
* 10 Common Marketing Mistakes VO's Make ➡️ Visit https://vopreneur.com/10mistakes
* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott
* For voice over services: ➡️ Visit https://marcscottvoiceover.com
* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

Could Comic-Cons open up a thriving secondary income stream for your voice over business?
In this episode, I’m joined by Andy Field - a breakout voice in the Five Nights at Freddy’s franchise - who shares the behind-the-scenes of how he’s turned fan culture into a full-blown revenue stream.
From autograph pricing strategies to Alibaba-sourced merch (yes, really), Andy pulls back the curtain on the business of cons, how he books appearances, engages with fans, and keeps it all aligned with his brand.
Whether you’re just getting known or have a cult following, this episode is packed with practical advice on how to turn character recognition into cold hard cash.
In this episode:
How Andy landed the iconic FNAF role
Why introverts need a game plan for cons
What to bring (besides Sharpies and selfies)
The psychology behind pricing autographs and merch
How to pitch yourself to cons (and which ones to skip)
Finding your “hero item” to sell at your table
CONNECT WITH ANDY FIELD
🖱️ Andy Field Website - https://andyfieldvoiceover.com🖱️ Andy Field Linktree - https://linktr.ee/andyfield
🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com
* 10 Common Marketing Mistakes VO's Make ➡️ Visit https://vopreneur.com/10mistakes
* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott
* For voice over services: ➡️ Visit https://marcscottvoiceover.com
* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free
 

Ever feel like you’re sending auditions into a black hole?
In this episode, veteran casting director Kelly Moscinski pulls back the curtain on what really happens behind the scenes... and what actually makes voice actors stand out.
With nearly 20 years of experience casting for major brands, Kelly shares the insights most actors never get to hear.
We talk about:
Why playing it safe is a fast track to the “No” pile
What casting directors really listen for in the first 3–5 seconds
The surprising role authenticity (and even imperfections) play in booking
Why blindly following specs could be hurting your auditions
The importance of submitting raw, human reads
Why confidence might be the missing piece in your audition game
Kelly also dishes on the biggest trends heading into 2026 and how to stay on top of the game, even if you’re still early in your journey.
MENTIONED IN THIS EPISODE
📗 Greenlights by Matthew McConaughey - https://amzn.to/4peUlWy📘 Big Magic by Elizabeth Gilbert - https://amzn.to/3KdwEhg📙 Happy Accidents by Jane Lynch - https://amzn.to/4gea8AO
CONNECT WITH KELLY MOSCINSKI
🖱️ Voicecaster - https://voicecaster.com🖱️ VoicecasterLab - https://www.voicecasterlab.com🖱️ Authentically Unfiltered (Career Coaching) - https://authenticallyunfiltered.com🖱️ Kelly Moscinski on Instagram - https://www.instagram.com/kelly.moscinski.vc🖱️ The Voicecaster on Instagram - https://www.instagram.com/thevoicecaster
🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com
* 10 Common Marketing Mistakes VO's Make ➡️ Visit https://vopreneur.com/10mistakes
* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott
* For voice over services: ➡️ Visit https://marcscottvoiceover.com
* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

Voice123 can feel like a mystery. Is it auditions… or search?
In this episode, Marc Scott talks with Nikki Schwartz (Online Casting Optimizer) about the search side of Voice123—how buyers really find talent, why clips beat compilation demos, and how to keyword/tag your samples so you show up for the work you want.
You’ll hear:
The two Voice123 algorithms (auditions vs. search)
Why variety of samples matters more than sheer volume
How to write your “About” section so it actually helps you get found
Why keyword stuffing backfires and what to do instead
How Nikki uses data and AI to make optimization easier
If you’re spending money on Voice123, this is how you make that investment pay off.
CONNECT WITH NIKKI SCHWARTZ
🖱️ Online Casting Optimizer - https://onlinecastingoptimizer.com🖱️ Nikki Schwartz on Instagram - https://www.instagram.com/nichaliasvo
🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com
* 10 Common Marketing Mistakes VO's Make ➡️ Visit https://vopreneur.com/10mistakes
* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott
* For voice over services: ➡️ Visit https://marcscottvoiceover.com
* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free
KEY TAKEAWAYS
✅ The search algorithm on Voice123 is complex and often opaque.✅ Keywords and samples are crucial for visibility on casting platforms.✅ Voice actors need to adapt to the changing landscape of online casting.✅ Nikki offers services to help voice actors optimize their profiles.✅ The importance of having a variety of samples to increase chances of being found.✅ Voice acting is not just about talent; it's also about marketing oneself effectively.✅ The future of voice acting will increasingly involve AI and data analysis.
 

My voice over business took a hit in 2025. Between trade concerns, a slowing economy, and summer chaos, I found myself feeling frustrated and stuck.
So I did the only thing that made sense… I hit the reset button.
I’m launching a 30-Day Marketing Challenge — not just for you, but for me. Because I need this too. I need momentum. I need consistency. I need to reconnect with what I can control.
In this episode, I share:
• Why my business slowed down (and what I’m doing about it)
• The #1 strategy that helped me reboot
• How a simple $30 challenge could change your entire Q4
• Why consistency beats hustle every time
Want in? Let’s do this together. 👉 Join the challenge: https://www.vopreneur.com/offers/gLgz6fVM/checkout
🎯 One small action a day. 💥 Big results over time. 👥 Real community, real support, real accountability.
Let’s take back control of our voice over businesses. One step at a time.
CONNECT WITH MARC SCOTT & VOPRENEUR
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com
* 10 Common Marketing Mistakes VO's Make ➡️ Visit https://vopreneur.com/10mistakes
* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott
* For voice over services: ➡️ Visit https://marcscottvoiceover.com
* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free
KEY TAKEAWAYS
✅ 2025 has been challenging for many voice actors ✅ Economic struggles are affecting client spending. ✅ Taking time off can help reset your mindset. ✅ Consistency is key to building momentum. ✅ Focus on what you can control in your business. ✅ Small, achievable actions can lead to significant results. ✅ Community support is vital for accountability. ✅ Investing a small amount can increase commitment. ✅ Economic downturns are temporary; opportunities will arise.

In this episode of the Everyday VOpreneur Podcast, voice actor Robert Starling asks a crucial voiceover business strategy question: How do you prioritize when everything feels urgent?
Marc Scott shares real-world advice on time blocking, focusing on what moves the needle, and identifying high-ROI tasks like direct marketing and strategic social media.
Whether you’re juggling auditions, fixing your website, or battling perfectionism, this conversation delivers clarity.
Learn how to reduce overwhelm, leverage LinkedIn more efficiently, and build a VO business that doesn’t consume your life.
Don’t miss these powerful insights to help you streamline your voice acting hustle and actually make progress!
CONNECT WITH ROBERT STARLING
🖱️ Robert Starling Website - https://robertstarling.com🖱️ Robert Starling on YouTube - https://youtube.com/@robert_starling🖱️ Robert Starling on LinkedIn - https://www.linkedin.com/in/robertstarling-producer-voicetalent🖱️ Starling Productions - http://www.starlingproductions.com
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur 
 RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook➡️ Visit https://voiceovermarketingplaybook.com
 * Get an instant $25 credit when you sign up for VoiceZam➡️ Visit https://voicezam.com/marcscott
* For voice over services:➡️ Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?➡️ Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group➡️ Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
KEY TAKEAWAYS
✅ Deciding what to prioritize is crucial for voice actors.✅ Perfectionism can hinder progress; taking action is essential.✅ Not all tasks are equally important; rank them to focus on what matters.✅ Time blocking can help manage tasks effectively.✅ Batching content saves time and increases efficiency.✅ Focus on strategic auditions that yield better results.✅ Identify what works in your marketing efforts and double down on it.✅ Outsourcing can alleviate workload and improve focus.✅ Continuous learning is important, but it should be balanced with practical application.✅ Building a voiceover business takes time and strategic planning.

Stuck between VO genres like audiobooks and commercial work?
In this episode of the Summer Series, voice actor Bradley Heller joins Marc Scott to explore how to choose the right path without spreading yourself too thin.
Discover practical strategies for managing your time, marketing smarter (not harder), and building a schedule around genres that align with your strengths and income goals.
Whether you’re starting out or pivoting in your voiceover journey, this episode gives you the tools to evaluate your niche, find balance, and grow your VO career with intention.
CONNECT WITH BRADLEY HELLER
🖱️ Bradley Heller Website - https://bradleyheller.com🖱️ Bradley Heller on Instagram - https://instagram.com/bradheller14🖱️ Bradley Heller on TikTok - https://www.tiktok.com/@bradheller14
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott🖱️ Marc Scott on YouTube - https://youtube.com/@marcscottvo🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur 
 RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook➡️ Visit https://voiceovermarketingplaybook.com
* 10 Common Marketing Mistakes VO's Make➡️ Visit https://vopreneur.com/10mistakes
 * Get an instant $25 credit when you sign up for VoiceZam➡️ Visit https://voicezam.com/marcscott
* For voice over services:➡️ Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?➡️ Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group➡️ Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
KEY TAKEAWAYS
✅ Finding balance between different voiceover genres is crucial.✅ Establishing a routine can help manage workload effectively.✅ Marketing strategies should be tailored to each genre.✅ Leveraging unique backgrounds can open new opportunities.✅ Narrowing down your unique value proposition is beneficial.✅ Tracking outreach efforts can help measure success.✅ Strategic marketing is more effective than spreading efforts too thin.✅ Passion for the work can drive motivation and success.

Scroll-stopping content is the key to standing out as a voice actor online.
In this episode of the Everyday VOpreneur Summer Series, Marc Scott and Megan Bunting dive into smart, creative ways to showcase your voice over work through engaging content.
Whether it’s breaking down your demo into compelling clips, adding storytelling to your posts, or producing docushort videos, you’ll learn how to make content that actually captures attention... and books work.
CONNECT WITH MEGAN BUNTING
🖱️ Megan Bunting Website - https://meganbunting.com🖱️ Megan Bunting on LinkedIn - https://www.linkedin.com/in/megan-bunting-voiceover🖱️ Megan Bunting on Instagram - https://www.instagram.com/meganbuntingvo🖱️ Megan Bunting on Facebook - https://www.facebook.com/meganbuntingvo
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com
* Free Guide: 10 Common Marketing Mistakes ➡️ Visit https://vopreneur.com/10mistakes
* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott
* For voice over services: ➡️ Visit https://marcscottvoiceover.com
* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
KEY TAKEAWAYS
✅ Social media offers incredible opportunities for voice over marketing.
✅ Breaking down demos into clips can enhance storytelling.
✅ Engaging content should showcase personality and/or humor.
✅ Innovative video content can attract a broader audience.
✅ Maximizing reach requires strategic posting across platforms.
✅ Consistency in content creation is key to success.
✅ Learning and adapting are essential in the content creation process.
✅ Experimentation can lead to unexpected successes.
✅ Don't be afraid to pivot your content strategy.
✅ Creating content is more impactful than overthinking ideas.