Everyday VOpreneur® with Marc Scott

Voice Over Business Strategy: How to Focus When Everything Feels Urgent with Robert Starling

In this episode of the Everyday VOpreneur Podcast, voice actor Robert Starling asks a crucial voiceover business strategy question: How do you prioritize when everything feels urgent?
Marc Scott shares real-world advice on time blocking, focusing on what moves the needle, and identifying high-ROI tasks like direct marketing and strategic social media.
Whether you’re juggling auditions, fixing your website, or battling perfectionism, this conversation delivers clarity.
Learn how to reduce overwhelm, leverage LinkedIn more efficiently, and build a VO business that doesn’t consume your life.
Don’t miss these powerful insights to help you streamline your voice acting hustle and actually make progress!
CONNECT WITH ROBERT STARLING
🖱️ Robert Starling Website - https://robertstarling.com🖱️ Robert Starling on YouTube - https://youtube.com/@robert_starling🖱️ Robert Starling on LinkedIn - https://www.linkedin.com/in/robertstarling-producer-voicetalent🖱️ Starling Productions - http://www.starlingproductions.com
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur 
 RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook➡️ Visit https://voiceovermarketingplaybook.com
 * Get an instant $25 credit when you sign up for VoiceZam➡️ Visit https://voicezam.com/marcscott
* For voice over services:➡️ Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?➡️ Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group➡️ Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
KEY TAKEAWAYS
✅ Deciding what to prioritize is crucial for voice actors.✅ Perfectionism can hinder progress; taking action is essential.✅ Not all tasks are equally important; rank them to focus on what matters.✅ Time blocking can help manage tasks effectively.✅ Batching content saves time and increases efficiency.✅ Focus on strategic auditions that yield better results.✅ Identify what works in your marketing efforts and double down on it.✅ Outsourcing can alleviate workload and improve focus.✅ Continuous learning is important, but it should be balanced with practical application.✅ Building a voiceover business takes time and strategic planning.

Stuck Between VO Genres? Here’s How to Choose the Right One with Bradley Heller

Stuck between VO genres like audiobooks and commercial work?
In this episode of the Summer Series, voice actor Bradley Heller joins Marc Scott to explore how to choose the right path without spreading yourself too thin.
Discover practical strategies for managing your time, marketing smarter (not harder), and building a schedule around genres that align with your strengths and income goals.
Whether you’re starting out or pivoting in your voiceover journey, this episode gives you the tools to evaluate your niche, find balance, and grow your VO career with intention.
CONNECT WITH BRADLEY HELLER
🖱️ Bradley Heller Website - https://bradleyheller.com🖱️ Bradley Heller on Instagram - https://instagram.com/bradheller14🖱️ Bradley Heller on TikTok - https://www.tiktok.com/@bradheller14
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott🖱️ Marc Scott on YouTube - https://youtube.com/@marcscottvo🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur 
 RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook➡️ Visit https://voiceovermarketingplaybook.com
* 10 Common Marketing Mistakes VO's Make➡️ Visit https://vopreneur.com/10mistakes
 * Get an instant $25 credit when you sign up for VoiceZam➡️ Visit https://voicezam.com/marcscott
* For voice over services:➡️ Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?➡️ Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group➡️ Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
KEY TAKEAWAYS
✅ Finding balance between different voiceover genres is crucial.✅ Establishing a routine can help manage workload effectively.✅ Marketing strategies should be tailored to each genre.✅ Leveraging unique backgrounds can open new opportunities.✅ Narrowing down your unique value proposition is beneficial.✅ Tracking outreach efforts can help measure success.✅ Strategic marketing is more effective than spreading efforts too thin.✅ Passion for the work can drive motivation and success.

How to Create Scroll-Stopping Content as a Voice Actor with Megan Bunting

Scroll-stopping content is the key to standing out as a voice actor online.
In this episode of the Everyday VOpreneur Summer Series, Marc Scott and Megan Bunting dive into smart, creative ways to showcase your voice over work through engaging content.
Whether it’s breaking down your demo into compelling clips, adding storytelling to your posts, or producing docushort videos, you’ll learn how to make content that actually captures attention... and books work.
CONNECT WITH MEGAN BUNTING
🖱️ Megan Bunting Website - https://meganbunting.com🖱️ Megan Bunting on LinkedIn - https://www.linkedin.com/in/megan-bunting-voiceover🖱️ Megan Bunting on Instagram - https://www.instagram.com/meganbuntingvo🖱️ Megan Bunting on Facebook - https://www.facebook.com/meganbuntingvo
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com
* Free Guide: 10 Common Marketing Mistakes ➡️ Visit https://vopreneur.com/10mistakes
* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott
* For voice over services: ➡️ Visit https://marcscottvoiceover.com
* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
KEY TAKEAWAYS
✅ Social media offers incredible opportunities for voice over marketing.
✅ Breaking down demos into clips can enhance storytelling.
✅ Engaging content should showcase personality and/or humor.
✅ Innovative video content can attract a broader audience.
✅ Maximizing reach requires strategic posting across platforms.
✅ Consistency in content creation is key to success.
✅ Learning and adapting are essential in the content creation process.
✅ Experimentation can lead to unexpected successes.
✅ Don't be afraid to pivot your content strategy.
✅ Creating content is more impactful than overthinking ideas.

How Voice Actors Can Find New Clients at Industry Conferences with Cameron Pfister

Go where your buyers are!
Voice Actors love attending conferences in our own industry, but have you ever thought about attending a conference in your buyers industry?
Marc Scott chats with Cameron Pfister about smart, strategic ways voice actors can market themselves outside the typical VO bubble.
Discover practical in-person networking tips, how to talk to buyers, what kind of swag makes you unforgettable, and the best follow-up strategy after a conference.
Whether you’re headed to a medical trade show, a labor union expo, or a local business summit, this episode is packed with actionable ideas to help you stand out and get hired. If you’ve ever wondered how to turn face-to-face conversations into client relationships, this episode is for you!
CONNECT WITH CAMERON PFISTER
🖱️ Cameron Pfister Website - https://cameronpfistervo.com🖱️ Cameron Pfister on LinkedIn - https://www.linkedin.com/in/cameronpfistervo🖱️ Cameron Pfister on Instagram - https://www.instagram.com/CameronPfisterVo🖱️ Cameron Pfister on X - https://x.com/CameronsVoic3🖱️ Cameron Pfister on BlueSky - https://bsky.app/profile/cameronpfistervo.bsky.social🖱️ Cameron Pfister on Facebook - https://www.facebook.com/CameronPfisterVO
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com
* Free Guide: 10 Common Marketing Mistakes ➡️ Visit https://vopreneur.com/10mistakes
* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott
* For voice over services: ➡️ Visit https://marcscottvoiceover.com
* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
KEY TAKEAWAYS
✅ Going where your buyers are is crucial for voice actors.
✅ Networking at non-VO conferences can lead to valuable connections.
✅ Memorable swag can help keep you top of mind.
✅ Follow-up is essential after collecting business cards.
✅ Local events can be found through community resources and online platforms.
✅ Engaging in conversations about clients' businesses opens doors for collaboration.
✅ Creative marketing strategies can differentiate you from others.
✅ Accountability can motivate you to take action after networking.

Finding Your Place in Voiceover: Real Talk for Emerging Talent with Nessa Rabin

Finding your place in voice over isn’t always straightforward — especially when it feels like everyone is doing what you do.
In this episode of the Everyday VOpreneur podcast, Marc Scott sits down with voice actor Nessa Rabin for a raw, honest conversation about navigating the early stages of a voice over career.
From dealing with overwhelming niche choices to overcoming mindset traps and following your passion, this is real talk for emerging talent.
Discover why your unique background matters more than trends, how to create opportunities when doors don’t open, and how to shift from “just another VO” to a voice with a mission.
If you’ve been questioning where you belong in this industry — this is the episode for you.
CONNECT WITH NESSA RABIN
🖱️ Nessa Rabin Website - https://nessarabin.com🖱️ Nessa Rabin on Instagram - https://www.instagram.com/nessarabin🖱️ Nessa Rabin on LinkedIn - https://www.linkedin.com/in/nessarabinvoiceover🖱️ Nessa Rabin on Facebook - https://www.facebook.com/nessa.rabin
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur 
 RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook➡️ Visit https://voiceovermarketingplaybook.com
 * Get an instant $25 credit when you sign up for VoiceZam➡️ Visit https://voicezam.com/marcscott
* For voice over services:➡️ Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?➡️ Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group➡️ Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
KEY TAKEAWAYS
✅ Identify your niche to stand out in voiceover.✅ Follow the money to find lucrative opportunities.✅ Passion for content leads to better performances.✅ Your unique voice and perspective matter.✅ Social media is a powerful tool for visibility.✅ Pursue projects that excite you personally.✅ Flexibility is key in navigating your career path.✅ Explore different genres to find your fit.

Email Marketing Limits? How VOpreneurs Can Avoid Spam Filters with C.J. Merritt

Email marketing for voice actors can be a game-changer—or a spam trigger.
In this episode of the Everyday VOpreneur Podcast, C.J. Merritt asks what happens when Gmail flags your outreach as spam.
Marc Scott breaks down how automated sequences like those in Nimble can lead to delivery issues and what you can do to fix them.
Learn how to stagger send times, rotate subject lines, and boost your email deliverability with Google Workspace.
Plus, get practical tips on keeping your CRM clean and compliant so you don’t burn your domain.
If you’re a VOpreneur using email to grow your business, this episode is packed with actionable gold.
 
💡Looking to dive deeper into email deliverability? Check out the VOpreneur® Inbox Playbook https://www.vopreneur.com/offers/JzChMP7A/checkout
CONNECT WITH C.J. MERRITT
🖱️ C.J. Merritt Website - https://cjmerritt.com🖱️ C.J. Merritt on LinkedIn - https://www.linkedin.com/in/cjmerrittvo🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com
* Free Guide: 10 Common Marketing Mistakes ➡️ Visit https://vopreneur.com/10mistakes
* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott
* For voice over services: ➡️ Visit https://marcscottvoiceover.com
* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
KEY TAKEAWAYS
✅ Sending too many emails can trigger spam filters.✅ Automating follow-ups can lead to compounding email volume.✅ Mixing up email sequences can improve engagement.✅ Staggering email send times can reduce spam flags.✅ Regularly updating email content is crucial for deliverability.✅ Monitoring bounce rates helps maintain a clean email list.✅ Using tools like MXToolbox can help diagnose email issues.✅ Upgrading email service can increase sending limits.✅ Segmenting email lists by genre can enhance targeting.✅ Adjusting sending habits can improve overall email performance.

Branding for Voice Actors: Is It Worth the Investment?

“What is branding worth, and when does the ROI make sense?”
Have you ever asked that question or pondered whether or not it's time to work on your brand, or invest in your brand? That's exactly where Susan Hohman is right now. Trying to decide if it's worth it. She came looking for advice and Marc Scott has a few tips for her.
🎙️ From Marc’s quirky Dr. Pepper hat branding to building consistent visual identities, they dive into:
How brand associations (like Marc = Dr. Pepper & barbecue) can boost recognition
The evolution of your personal brand across different niches (explainer videos, documentaries)
Key branding building blocks: logo, colors, fonts, headshots, tagline, and messaging
When to hire a branding expert and how that decision impacts your demos, website, and client pitch
Whether you’re just starting or looking to level up, this episode delivers practical, real-world branding advice for voice talents. 
CONNECT WITH SUSAN HOHMAN
🖱️ Susan Hohman Website - https://susanhohmanvoiceart.com🖱️ Susan Hohman on Instagram - https://instagram.com/susanhohmanvoiceart🖱️ Susan Hohman on LinkedIn - https://linkedin.com/in/susanhohmanvoiceover🖱️ Susan Hohman on YouTube - https://youtube.com/@susanhohmanVO
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com
* Free Guide: 10 Common Marketing Mistakes ➡️ Visit https://vopreneur.com/10mistakes
* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott
* For voice over services: ➡️ Visit https://marcscottvoiceover.com
* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
KEY TAKEAWAYS
Branding can be interpreted in various ways.
A personal brand evolves over time.
Consistency is crucial for brand identity.
Brand associations can be built through personal experiences.
Creating a clear brand story is essential for voice actors.
Investing in branding can yield a return on investment.
Branding should reflect your unique value proposition.
Visual elements like logos and colors contribute to branding.
Storytelling is a powerful tool in branding.
Working with a branding expert can clarify your brand message.

Save Time & Earn More: Smart Outsourcing Tips for Voice Actors

Do you ever feel buried in marketing, admin, and editing tasks—and wonder what you should be doing instead? In this episode, Marc Scott breaks down how to identify which voice over tasks to outsource, why some of the best candidates are the ones you do well but don’t need to do yourself, and where to find help within or outside the VO industry.
🎙️ Learn how to:
Prioritize what only you can do (studio work, client calls, creative sessions)
Recognize tasks you procrastinate on—because they often hold the key to progress
Calculate opportunity cost: would outsourcing a $25/hr task free you up for $500/hr recordings?
Choose between hiring VAs, niche pros (like audiobook editors), or even applying smart tools/plugins
Leverage flexible outsourcing strategies: project-based support vs. ongoing help
Get actionable insights on using tools like Nimble, VA for VO, and plugins to streamline your path—and stop busy‑work from eating your creative hours. Perfect for voice actors ready to scale with clarity and control.
CONNECT WITH KRISTIN AIKIN SALADA
🖱️ Kristin Aikin Salada Website - www.kristinvoiceovers.com
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com
* Free Guide: 10 Common Marketing Mistakes ➡️ Visit https://vopreneur.com/10mistakes
* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott
* For voice over services: ➡️ Visit https://marcscottvoiceover.com
* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
KEY TAKEAWAYS
✅ Outsource tasks that you do well but don't have to do yourself.✅ Procrastinated tasks are prime candidates for outsourcing.✅ Consider the opportunity cost of tasks that take time away from higher ROI activities.✅ Hiring someone with industry knowledge can reduce the learning curve.✅ Outsourcing doesn't always mean hiring someone full-time; it can be project-based.✅ Automate repetitive tasks to save time and effort.✅ Use templates and tools to streamline communication and processes.✅ Evaluate what tasks only you can do and focus on those.✅ Investing in outsourcing can lead to greater profits in the long run.

Voice Actor Niches How to Narrow Down & Find Your Sweet Spot

Where does my voice fit? How can I niche down?
That's the question Patricia Brayley has for Marc Scott in this Summer Series episode of the podcast.
Patricia wanted to dig into choosing the perfect voiceover niche—from wellness and luxury to e‑learning and leadership training. I offer up a bunch of helpful tips and advice—plus practical steps like:
• Brainstorming without limits 🧠
• Leveraging existing skills and past experience
• Positioning yourself with credibility for high‑end brands
• Balancing niche outreach with steady corporate work
Whether you’re a new or seasoned voice actor, this episode gives you actionable clarity on niching so marketing becomes exciting instead of overwhelming.
Learn how to use your passions and strengths to stand out—and actually enjoy your niche marketing journey. 
CONNECT WITH PATRICIA BRAYLEY
🖱️ Patricia Brayley Website - https://lightfromwithinvo.com 🖱️ Patricia Brayley on Instagram - https://instagram.com/voiceoverpatricia
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com
* Free Guide: 10 Common Marketing Mistakes ➡️ Visit https://vopreneur.com/10mistakes
* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott
* For voice over services: ➡️ Visit https://marcscottvoiceover.com
* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
KEY TAKEAWAYS
✅ Narrowing down your niche is crucial for success.✅ Consider your voice's unique value proposition✅ Your past experiences can inform your voice over niche.✅ Brainstorming can help identify niche opportunities.✅ Balance niche marketing with broader client outreach.✅ Confidence in your abilities is key when approaching big brands.

How to Handle Unsubscribes in Email Marketing Like a Pro with GM Hakim

In this episode, we explore the best strategies for handling unsubscribes in your email marketing efforts without damaging future opportunities.
GM Hakim was looking for some advice on what to do when a prospect unsubscribes from an email sequence. Marc Scott breaks down how to interpret unsubscribe signals, why they’re not always a rejection, and how to nurture leads outside the inbox.
You’ll learn mindset tips, social media engagement strategies, and smart practices for honoring unsubscribe requests while staying top of mind.
Whether you’re a freelancer, entrepreneur, or marketer, this conversation will help you manage your email list with confidence, maintain strong connections, and set your business up for long-term success.
CONNECT WITH GM HAKIM
🖱️ GM Hakim Website - http://www.gmhakim.com🖱️ GM Hakim on LinkedIn - https://www.linkedin.com/in/gmhakim🖱️ GM Hakim on X - https://x.com/GMHakimVO🖱️ GM Hakim on Instagram - https://www.instagram.com/gmhakimvo🖱️ GM Hakim on Blue Sky - https://bsky.app/profile/gmhakimvo.bsky.social🖱️ GM Hakim on YouTube - https://www.youtube.com/@gmhakimvo
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com
* Free Guide: 10 Common Marketing Mistakes ➡️ Visit https://vopreneur.com/10mistakes
* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott
* For voice over services: ➡️ Visit https://marcscottvoiceover.com
* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
KEY TAKEAWAYS
✅ Unsubscribes can be misinterpreted; it's essential to reframe the situation. ✅ Classifying contacts into leads, prospects, and clients helps manage communication effectively. ✅ Honoring unsubscribe requests is crucial to maintaining professionalism. ✅ Social media can be a tool for gentle engagement after unsubscribes. ✅ Not all unsubscribes indicate a lack of interest; clients may still remember you. ✅ Regularly assess the overall response to your outreach efforts. ✅ Focus on the positive interactions rather than fixating on negative feedback. ✅ Building relationships takes time and requires patience, especially after a client unsubscribes.